Major League Baseball (MLB) · 10 hours ago
Senior Coordinator, Sales, Marketing & Brand Experience
Vero Beach, FL
Full-time
Onsite
Mid, Senior Level
3+ years expMajor League Baseball (MLB) is seeking a Senior Coordinator, Sales, Marketing & Brand Experience to drive revenue growth, brand awareness, and guest engagement across all JRTC business channels. This role involves executing marketing strategies, overseeing retail operations, and managing corporate partnerships, while collaborating with various departments to enhance the guest experience.
AssociationBaseballSportsSports Leagues and Teams
Responsibilities
Develop and implement JRTC’s annual marketing and communications plan aligned with organizational goals and MLB brand standards
Manage social media channels, website updates, and e-newsletters—writing, posting, and tracking engagement metrics
Coordinate with MLB’s central marketing and design teams to ensure cohesive messaging and creative consistency
Produce press releases, media kits, and event communication materials
Manage public relations opportunities, interviews, and media coverage to enhance JRTC’s visibility and reputation
Oversee creation of marketing collateral, event signage, and digital assets
Identify and secure new business development opportunities, including corporate partnerships, advertising, and group ticket sales
Lead corporate partnership outreach, proposals, and contract negotiations
Oversee fulfillment and activation of corporate partnerships
Collaborate with other internal departments to develop revenue-driving programs, including event ticketing, non-athletic facility rentals, and monetization of live streaming
Track and report on key performance indicators (KPIs) related to sales, corporate partnerships, and marketing ROI
Oversee all aspects of retail operations, including purchasing, inventory, merchandising, and POS management
Develop and execute seasonal retail strategies to meet or exceed revenue goals
Manage vendor relationships, procurement contracts, and purchasing plans to optimize cost and efficiency
Supervise hiring, training, and performance of retail staff
Maintain visual merchandising standards and ensure an exceptional guest shopping experience
Serve as an ambassador for the JRTC in the local community and at regional events
Lead community relations initiatives and partnerships aligned with MLB’s mission to promote diversity, inclusion, and youth engagement
Support execution of marquee events such as the Jackie Robinson Celebration Game, MLB youth programs, and JRTC tournaments
Ensure the JRTC brand is consistently represented through signage, uniforms, messaging, and guest interactions
Manage marketing and retail budgets, purchase orders, and vendor contracts
Support implementation and maintenance of CRM, POS, and ticketing systems
Compile data and create performance reports for leadership review
Maintain organized archives of creative assets, event photos, and media content
Supervise and train part-time staff, interns, or vendors assisting with marketing and retail initiatives
Perform other duties as assigned by the Senior Manager, Sales & Athletics
Qualification
Required
Bachelor's degree in Business, Marketing, Communications, Sports Management, or related field; equivalent experience may be considered
Minimum of 3–5 years of experience in marketing, sales, retail management, and/or business development (sports or hospitality preferred)
Supervisory experience of at least 2 years required; 3+ years preferred
Demonstrated ability to execute and lead simultaneously, with a hands-on approach to daily operations
Proven track record of managing multiple projects, deadlines, and on-site activations
Strong understanding of marketing analytics, retail operations, and brand development
Excellent written and verbal communication skills
Proficiency in Microsoft Office Suite, social media management platforms, and Adobe Creative Suite (Illustrator, InDesign, Photoshop) or Canva
Exceptional attention to detail and customer service orientation
Ability to work irregular hours including nights, weekends, and holidays as events require
Valid driver's license and ability to lift up to 30 lbs
Preferred
Experience with CRM, POS, and digital marketing analytics platforms preferred
Benefits
Medical/Dental/Vision coverage
Company Matched 401(k) Plan
Paid Sick/Time Off and Holidays
Parental Leave
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Employee Assistance Programs (EAP)
Training & Development Programs
Discounts on MLB and JRTC merchandise
Access to special events at JRTC
JRTC Employee & Family appreciation events
Company
Major League Baseball (MLB)
Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
April Brown
SVP, Social Responsibility
John Skinner
Vice President
Recent News
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