Principal Product Manager, Brand / Advertiser / Seller jobs in United States
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Button · 2 months ago

Principal Product Manager, Brand / Advertiser / Seller

positionNew York, NY
timeFull-time
remoteHybrid
seniorityLead/Staff
money$236K/yr - $306K/yr
date8+ years exp

Button is building the future of the commerce powered internet, enabling performance marketing and monetization at scale. The Principal Product Manager will lead initiatives to unlock marketing budgets from brands, advertisers, and sellers by identifying target segments and co-developing proof-of-concepts with partners.

Enterprise SoftwareMobileMobile AppsSoftware
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Growth Opportunities
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H1B Sponsor Likelynote

Responsibilities

Develop a structured understanding of the brand, advertiser, and seller landscape; identify opportunity segments and prioritize the initial route to market in collaboration with the CEO, the Commercial team, and the SVP of Product
Lead discovery with partners: define and test product hypotheses, manage go/no-go decisions, and transition successful POCs into productized offerings
Create bold bets on how to create durable value at the intersection of creators and brands/advertisers/sellers
Design funding and budget-flow mechanisms in collaboration with PMs (Data PM, Creator PM, and Network PM) and GTM: establish how budgets are entered, paced, reconciled, and measured
Define success metrics: hypothesis velocity, experimentation cadence, total monthly budget activated, new-logo budget activated, and number of new Brand, Advertiser, and Seller networks / partners are onboarded
Serve as the product face to customers: participate directly in early prospect meetings, partner negotiations, and GTM workshops; represent Button’s perspective on performance marketing for sellers and brands
Collaborate with Creator PM and Full Service Network PM to ensure Brand, Advertiser, and Seller needs and insights inform Creator strategy
Develop a strong foundational AI powered strategy to support this motion and associated workflows
Evaluate integration requirements for each target segment, partner, and channel; ensure products comply with relevant marketplace and attribution rules
Deliver tangible outcomes: validated hypotheses and design partners within 90 days; active funded pilots within 180 days; and $2M+ in run-rate revenue from new product lines within 9 months
Work with a dedicated engineering squad, shared design and analytics resources, and collaborate closely with cross-functional leads to bring new concepts to market efficiently

Qualification

Product managementMarketing strategyAI product managementBudget managementMarket analysisAnalytical skillsCustomer engagementCollaboration

Required

8+ years of experience in product management, ideally building 0→1 products for marketing, retail media, or marketplace/seller ecosystems
Strong market orientation: able to form a deep understanding of brands, advertisers, and sellers, and translate their commercial goals into product strategy
Experience designing or operating budget and funding flows; familiarity with marketing and ad tech, affiliate, or retail media business models
Hands-on and analytical: comfortable in customer meetings, prototyping sessions, and revenue modeling discussions
AI focused product manager who pushes the envelope with new technology and capabilities and has experience working with various AI tools
Proven track record of delivering early-stage products that moved from prototype to measurable commercial traction
Operates as a founder: decisive, data-driven, and comfortable with ambiguity and incomplete information
Speed is part of your DNA
Based in New York; willingness to travel to customer meetings as required

Benefits

401(k) plan and automatically contributes 3% of an employee’s salary annually.
Unlimited time off (including birthdays off)
Periodic Mental Health Weeks which allow the entire company to take a breath and recharge
Employee assistance program
The company covers 100% of the premiums for employees and 75% for dependents for many of the health, vision, and dental insurance plans offered by Button
Complimentary memberships to One Medical
Monthly stipend for mobile phone/internet
Annual lifestyle stipend
"All Access" memberships to WeWork
Regular "coworking days" and social events

Company

Button

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Glassdoor4.4
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Button is the mobile commerce technology company that is powering a commerce-driven internet.
dateFounded in 2014
location
New York, New York, USA
people-size51-200 employees
web-link
https://www.usebutton.com/

H1B Sponsorship

Button has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (2)
2021 (1)
2020 (3)

Funding

Current Stage
Growth Stage
Total Funding
$64.55M
Key Investors
PSG EquityIcon VenturesNorwest
2025-06-16Private Equity
2019-06-24Series C· $30M
2017-01-25Series B· $20M

Leadership Team

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Michael Jaconi
Co-Founder and CEO
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Jason Morse
Senior VP, Product Management
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Recent News

GlobeNewswire
Button Surpasses $25 Billion in All time Commerce on the Platform with 2025 Proving to be a Breakout Year Powered by the Creator Economy and Continued Growth of Commerce Media and Affiliate Marketing
2025-12-22
Norwest
Norwest - Portfolio
2025-12-01
Norwest
Button: A Win-Win-Win Mobile Commerce Solution for Retailers, Publishers, and Creators
2025-12-01
Company data provided by crunchbase