Pacifica Hotels · 2 months ago
Corporate Director of Leisure & Business Travel Sales
Aliso Viejo, CA
Full-time
Onsite
Director/Executive
$125K/yr - $135K/yrPacifica Hotels is seeking a Corporate Director of Leisure & Business Travel Sales to join their Home Office team. This role is responsible for driving revenue performance across the hotel portfolio by developing and executing strategic sales plans for both Leisure and Corporate Negotiated market segments, while managing key relationships and ensuring profitability across properties.
HospitalityHotelVacation Rental
Responsibilities
Achieve and exceed portfolio revenue goals for Leisure and CDM segments
Develop strategies to maximize revenue contribution by property, agency, and corporate account
Monitor performance trends and proactively adjust sales tactics to capture share
Analyze current/potential market trends and coordinate all activities to maintain and increase revenue and market share through added business volume and rates
Develop new accounts, maintain existing accounts, and implement sales strategy to achieve revenue goals and maximize profits for the hotel while maintaining guest satisfaction
Utilize all available tools and resources to make informed decisions and maximize revenue
Manage consortia, TMC, wholesale, and leisure agency relationships across the portfolio
Lead RFP submission and negotiation process for corporate accounts
Establish and maintain strong partnerships with top producing agencies and CDM accounts
Manage and grow Tour Series business at select properties, particularly in the Central Coast region, serving as the primary liaison for operator relationships and ensuring seamless group execution
Identify and activate new accounts in both Leisure and CDM segments
Support need hotels and underperforming properties with targeted sales activities
Implement promotional and packaging strategies with marketing support
Develop and maintain wholesale partnerships as part of the broader leisure sales strategy, maximizing production across FIT, consortia, luxury preferreds, and contracted wholesale accounts
Develop quarterly SMART activity plans and ensure ≥90% completion
Produce regular reporting on segment performance, pipeline health, and growth opportunities
Collaborate with property DOS/Ms to align property goals with corporate sales initiatives
Attending tradeshows/networking events
Conducting sales calls to various agencies
Identifying marketing opportunities within each segment
Hosting familiarization (FAM) trips
Execute and support the administrative aspects of business booked (e.g., generating proposals, writing contracts, customer correspondence, etc.)
Collaborate with Revenue Strategy and Marketing teams to develop and execute promotions, seasonal campaigns, and initiatives that drive demand and strengthen market positioning
Partner with marketing on digital campaigns for leisure and CDM visibility
Contribute to corporate initiatives and cross-functional projects
Support training of property sales teams on consortia and corporate negotiated best practices
Educate property staff of formal policies, procedures, and goals related to Leisure and CDM segments
Ensure staff has the tools, resources, training, and leadership to achieve and exceed expectations
Develop and maintain positive relationships with peers and competitors
Display leadership in guest hospitality, exemplifying customer service and creating a positive example for guest relations
Promote intradepartmental communication and ensure all departments are well informed on sales initiatives, upcoming groups, events, and VIP’s
Complete ongoing sales objectives and action plans as directed by SVP Sales
Complete all weekly, monthly, and quarterly reporting as specified by SVP Sales
Qualification
Required
Proven experience in driving revenue performance in leisure and corporate travel sales
Strong understanding of strategic sales planning and execution
Experience managing consortia, TMC, wholesale, and leisure agency relationships
Ability to develop and maintain strong partnerships with top producing agencies and corporate accounts
Experience in identifying and activating new accounts in both Leisure and CDM segments
Strong analytical skills to monitor performance trends and adjust sales tactics
Experience in developing quarterly SMART activity plans and reporting on segment performance
Ability to collaborate with internal teams, including Revenue Strategy and Marketing
Strong leadership skills to train and support property sales teams
Excellent communication and interpersonal skills
Ability to travel for tradeshows, networking events, and sales calls
Preferred
Experience in the hospitality industry
Familiarity with digital marketing campaigns for leisure and CDM visibility
Experience in conducting sales calls and hosting familiarization trips
Knowledge of market trends and competitive landscape in leisure and corporate travel
Benefits
Medical, Dental and Vision Insurance
401k
Vacation and Sick Leave
Team Member Travel Program
Quarterly team building
Volunteering
Select charity promotions throughout the year
Company
Pacifica Hotels
Pacifica Hotels manages high-quality hotels in prime coastal locations.
Founded in 1995
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Matt Marquis
CEO
John Pedlow
Chief Operating Officer
Recent News
2025-09-12
Company data provided by crunchbase