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Bracco · 2 hours ago

Digital Program Manager

Princeton, NJ

Full-time

Hybrid

Senior Level, Lead/Staff

10+ years exp

Bracco Diagnostics Inc. is a subsidiary of Bracco Imaging specializing in diagnostic contrast imaging agents. The Digital Program Manager will lead digital initiatives focusing on omnichannel enablement, driving projects from planning through implementation, and ensuring continuous improvement of digital capabilities.

Health CareHealth DiagnosticsMedical

Hiring Manager

Michaela Benemar

Responsibilities

Drive continuous process improvement by identifying and resolving roadblocks to digital adoption across multiple channels

Build scalable, repeatable workflows for omnichannel campaign execution and optimization

Track KPIs and success metrics across channels, sharing actionable insights and recommendations for continuous improvement

Engage with Marketing, Commercial Ops, IT, Global teams, and external partners to understand business needs and recommend omnichannel solutions that align with customer engagement goals

Ensure alignment on channel mix, audience segmentation, content planning, and activation strategy

Coordinate execution logistics across all functions and platforms (e.g., email, web, field enablement tools, automation platforms)

Serve as the business owner for key digital and omnichannel tools (e.g., CRM, marketing automation, sales enablement)

Partner with stakeholders to optimize use of these platforms post-launch, ensuring features are adopted and aligned with campaign goals

Collaborate with analytics and marketing teams to assess engagement performance across channels and evolve strategies accordingly

Lead end-to-end project management for omnichannel and digital initiatives, including campaign setup, tracking, and post-launch enhancements

Develop and manage project plans, timelines, and deliverables, while coordinating with vendors to ensure on-time execution and tracking budgets against planned scope

Build, manage, and optimize dashboards, boards, automations, templates, and integrations for omnichannel execution

Qualification

Digital project managementOmnichannel campaignsProject management toolsCRM proficiencyMarketing automationPMP certificationAgile methodologyStakeholder managementChange managementProcess improvementCommunication skillsOrganizational skills