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Highwire · 2 months ago

Insights Analyst

New York, NY

Full-time

Hybrid

Entry, Mid Level

$54K/yr - $72K/yr

2+ years exp

Highwire is a strategic marketing communications agency focused on innovation and industry. The Insights Analyst role involves turning complex data into actionable insights to inform client strategies, with a strong emphasis on data analysis across social media, market research, and digital platforms.

Public RelationsSocial Media

Growth Opportunities

No H1B

Responsibilities

Analyze social media, web, and traditional media data to uncover trends, opportunities, and actionable insights that guide communications and marketing strategies

Develop and execute Boolean queries to track conversations across social media and online news, identifying emerging trends and industry narratives

Create clear, engaging, and insightful visualizations and presentations using tools such as Google Sheets, Google Slides, PowerPoint, and Tableau

Evaluate content and campaign performance using analytics platforms (e.g., Google Analytics, Sprout Social, Meltwater) and provide recommendations for optimization

Conduct market and competitor analysis to inform strategic recommendations and uncover new opportunities

Utilize Excel, Quid, and AI-driven platforms to streamline data collection, analysis, and reporting processes

Partner closely with internal teams, including account leads, to ensure data-driven insights are integrated into client strategies

Qualification

Data AnalysisData VisualizationMedia MonitoringGoogle SuiteAnalytics PlatformsMarket ResearchDigital FluencyCommunication SkillsAttention to DetailCritical Thinking

Required

2–5 years in analytics, preferably in PR, marketing, or advertising, with a focus on technology and healthcare sectors

Proficiency with Google Suite (Sheets, Slides), data visualization tools (Tableau or equivalent), and media monitoring software (e.g., Quid, StatSocial, SimilarWeb)

Strong passion for working with data, with confidence in translating findings into actionable recommendations

Excellent verbal and written communication skills, capable of presenting complex data clearly and persuasively

Highly organized, with strong time management skills and a keen eye for detail

Ability to identify trends, solve strategic problems, and make informed recommendations using data

Comfortable with social platforms and aware of emerging trends in digital and social media landscapes