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Harvard University · 2 weeks ago

Assistant Director of Athletics - Business Strategy and Innovation

Boston, MA

Full-time

Hybrid

Lead/Staff, Director/Executive

5+ years exp

Harvard University is a prestigious institution dedicated to advancing its mission through innovation and collaboration. The Assistant Director of Athletics – Business Strategy and Innovation will identify and manage business opportunities for the Athletics Department, formulate sales and marketing campaigns, and oversee the outbound sales team while driving revenue and attendance for ticketed sports.

EducationHigher EducationUniversities

Growth Opportunities

No H1B

Responsibilities

Oversee creation, budget, development, implementation, measurement, and refinement of ticket revenue campaigns to support event attendance, season ticket sales, renewals, group ticket initiatives, ticket promotions, and giveaways

Collaborate with the sales team and Director of Ticket Operations on methods and campaigns to drive new incremental revenue and increase attendance through group sales initiatives

Collaborate with the marketing department on the coordination of advertising, event promotion, community outreach, and digital campaigns through the use of paid, earned, and owned media

Spearhead initiatives aimed at growing brand awareness and data collection

Collaborate with the communication and multimedia departments to coordinate the development and distribution of revenue-focused creative

Collaborate with Senior Associate AD of Partnerships, Concessions, and Merchandise on marketing initiatives that drive revenue and create operational efficiencies

Manage Harvard Athletics' outbound sales team and the Assistant Director of Digital Marketing

Identify, develop, and manage additional revenue streams for the Athletic Department by exploring and executing high-yield rental agreements with outside groups

Cultivate new business relationships with external partners aimed at significantly increasing department resources and strengthening community relationships

Execute contract parameters, including event logistics, external and internal communication, community relations, and vendor procurement

Create protocols for efficient facilities scheduling and usage

Manage and grow our relationship with current secondary market ticketing partners

Investigate and implement strategies to grow collaborations aimed at increasing revenue

Identify new potential partners and secure deals that improve consignment arrangements and ticket visibility

Through creative strategies, innovative ideas, and the use of new technology, improve area efficiencies and effectiveness while driving new revenue and increased brand awareness