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Eagle Rock Distributing Company · 2 months ago

Brand Manager - Spirits

Full-time

Onsite

Mid Level

Eagle Rock Distributing Company is focused on brand marketing in the spirits category, and they are seeking a Brand Manager to oversee brand marketing efforts and supplier relations. The role involves collaborating with sales teams, managing inventory, and developing marketing strategies to enhance brand presence and increase sales.

Craft BeerFood and BeverageWine And Spirits

Responsibilities

Oversee dedicated category’s brand marketing, working hand and hand with our supplier partners to ensure that our route to market and branding decisions lead to increased sales

Regularly work with suppliers

Create internal sales materials to best represent the products

Develop programming to best position our products in the market

Maintain the pricing file

Develop incentive programs

Help with facilitating and seeing to the success of supplier market visits

Work with Sales Directors on supplier visits to determine territory ride along assignments that will generate the most success

Make sure samples are pulled where they need to be & that they get to the rep

Have POS/Sell Sheets/Pricing available

Help generate and activate evening consumer events

Send pre-email with schedule and associated information

Constantly monitor brand inventory with the forecasting team – weekly meeting & daily communication

Solve customer problems to the mutual benefit of both the customer and ERDC

Oversee all specialty items allocation programs

Directly collaborates with Sales Directors to develop effective marketing and sales strategic plans to maximize wine and spirits distribution within an established or growing customer base

Communicate all incentives, programs and new launches to the sales team through sales meetings and postings on Teams

Analyze reports daily, weekly and monthly basis to identify potential growth areas, capture market share, identify trends, monitor depletions, and make recommendations to Sales Directors

Developing Brand Focus: Annually, quarterly, monthly initiatives to build brands in market

Monthly Internal Planning Meetings

Annual Business Planning Meetings with suppliers

Consolidating the information and putting the plan in place for the following year

Maintain Eagle Rock Portfolio Book

Overseeing that assigned suppliers outstanding AR

Analyzes current markets identifying strengths, weaknesses, opportunities and threats

New Product Evaluation

New Supplier On-Boarding

Creative programs

Supplier interaction weekly

Inputting sample requests

Instore Tastings Schedule

Hit required days in the market per month

Ensure Brand standards consistently marketed

Special Event coordination and execution

Develops creative and effective sell through strategies after new brand placement

Qualification

Brand MarketingSupplier RelationsMarket AnalysisInventory ManagementSales Strategy DevelopmentCreative ProgramsEvent Coordination

Required

Oversee dedicated category's brand marketing, working hand and hand with our supplier partners to ensure that our route to market and branding decisions lead to increased sales