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Boston Scientific · 2 months ago

Principal Manager, Marketing Capabilities

Arden Hills, MN

Full-time

Hybrid

Senior Level, Lead/Staff

$104K/yr - $197K/yr

7+ years exp

Boston Scientific is a leader in medical science committed to solving the challenges that matter most. They are seeking a Principal Marketing Manager to develop and manage strategic marketing capabilities initiatives that empower divisional and regional teams, focusing on upstream strategy capabilities to ensure excellence in market assessment and product development.

Health CareMedicalMedical Device

No H1B

Responsibilities

Lead the global rollout and continuous evolution of the upstream stages of the Boston Scientific Marketing Framework. This includes building key enabling programs and resources to empower upstream marketers at critical points in the framework

Collaborate with divisional and regional product marketing teams, as well as cross-functional stakeholders, to assess marketing maturity, define common strengths and gaps, and support strategic planning initiatives

Represent Marketing in, and influence the direction of, enterprise-wide transformation projects. Examples include renovating the Product Development Lifecycle process, portfolio optimization, launch excellence, sustainability, etc

Partner with Marketing Capabilities and divisional teams to standardize and deploy best practices, tools, trainings, and frameworks consistently across global marketing functions

Define, track, and report on KPIs for upstream marketing adoption, performance, and strategic impact, while identifying continuous improvement opportunities

Qualification

MedTech product marketingUpstream strategyPortfolio optimizationGo-to-market planningCustomer segmentationProduct validationStakeholder managementChange managementMBAAnalytical skillsProject managementCollaborationCommunication skills

Required

Bachelor's degree

A minimum of 7 years of experience in MedTech product marketing, with deep understanding of upstream strategy, portfolio optimization, product marketing, and go-to-market planning

Demonstrated experience in customer segmentation, opportunity evaluation, product validation, and development of value propositions

Experience contributing to outcomes within a matrixed global organization; experience in medical devices or similar regulated industries is beneficial but not required

Proven ability to analyze complex information, collaborate with cross-functional teams (R&D, Market Research, etc), and contribute to decision-making processes without direct authority

Exceptional written and verbal communication skills, along with experience in stakeholder management, facilitation, and managing projects through completion