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Mindgruve · 4 days ago

Senior Social Media Strategist

Charleston, South Carolina Metropolitan Area

Full-time

Hybrid

Senior Level

5+ years exp

Mindgruve is a global digital agency focused on accelerating business growth through marketing and digital transformation. They are seeking a Senior Social Media Strategist to build and execute social media campaigns that engage audiences and drive brand advocacy, while also analyzing performance and trends in the social media landscape.

AdvertisingAnalyticsBrand MarketingDigital MarketingDigital MediaE-CommerceEmail MarketingMarketingPredictive AnalyticsSEO

Responsibilities

Build and maintain cohesive social strategies across platforms to achieve high levels of user engagement

Lead quarterly and monthly content brief creation. Lead content brainstorming with social and creative teams, driving social-first content creation and collaboration across departments

Follow social media trends and hashtags that relate to the core interests of the brands we support and their consumers/followers

Possess a strong understanding of social content and algorithm - of what works and why. Partner with accounts and Social director to grow client’s interest and understanding of organic content through storytelling

Review and guide the original and high-quality content the social media managers create before publishing across various social media platforms

Create, review, edit and optimize guidelines for social media managers to respond to comments and optimize content and reporting

Review and provide insight into performance analysis prior to delivering and presenting to clients

Lead monthly and quarterly reports on engagement, follower growth, creative performance, and other metrics that tie back to the stated business goals of the brand

Lead the development and execution of influencer campaigns and partnerships to promote brand awareness and create social buzz around key events

Collaborate with the broader Mindgruve agency, acting as a steward for the earned team and a business partner

Qualification

Social media strategyContent creationSocial analyticsClient managementTrend analysisContent briefsSocial media toolsMulti-taskingProactive mindsetCommunity managementSocial influencer managementSocial listeningVerbal communicationWritten communicationTime management

Required

A Bachelor's degree in marketing, communications, or a relevant field of study

5+ years of experience in an agency or for a well-known brand(s)

Hands-on experience using social media to build brand awareness

Experience with social copy and content writing

Experience with creating content briefs and social strategies and playbooks

Experience with social tools, including but not limited to: Facebook Scheduling, Sprinklr, Hootsuite, Sprout, etc

Experience identifying trends and insights in social platforms

Experience with social analytics, KPI creation and reporting

Familiarity with social media platforms such as TikTok, Instagram, YouTube, LinkedIn, Facebook, Reddit, X, and Pinterest

Ability to work a hybrid schedule (2 days per week) from one of our U.S. Offices: San Diego, CA, Covington, KY/ Cincinnati, OH, Denver, CO, Nashville, TN or Charleston, SC

Ability to work Eastern or Central Time Zone business hours

Strong verbal and written communication skills

The ability to identify key audience preferences and produce tailored content

Experience working with clients directly

Excellent analytical skills

Excellent time management skills

The proven ability to multi-task

A highly proactive mindset