Wonderful Citrus · 2 months ago
Director of Trade Marketing
Delano, CA
Full-time
Hybrid
Director/Executive
$160K/yr - $180K/yr
7+ years expWonderful Citrus is North America’s leading integrated grower, shipper and packer of fresh citrus. The Director of Trade Marketing will lead trade marketing resource development and spearhead account specific marketing efforts, focusing on lower-funnel initiatives that drive growth and exceed sales objectives.
FarmingFood and BeverageFruit
Responsibilities
Develop and implement all marketing initiatives across the retail landscape that primarily serve, but not limited to, our branded portfolio
Create, track, and manage account specific marketing budgets that influence distribution and deliver sales results
Identify and implement break-through shopper marketing efforts that differentiate and deliver incremental sales, in addition to launching support programming such as couponing, sales contests, and point of sale display campaigns during key selling periods
Guide the planning and execution of our promotional activity in collaboration with key account managers, measuring sales impact and providing profitability analyses to key stakeholders
Manage the eCommerce team in the planning and implementation of best-in-class retail media strategies that boost sales, drive loyalty, and expand distribution
Seek out partnerships and/or sponsorships that align with key retailers and help influence distribution decisions and increase sales
Collaborate with brand marketing, category insights, agency partners, and sales teams to develop selling stories and sales materials that are persuasive and differentiate our product portfolio and services
Support in the development and implementation of marketing initiatives in priority export markets
Create data-driven customer business review analyses and presentations to inform sales and elevate future performance
Become subject matter expert by monitoring trade marketing trends and keeping sales team and key stakeholders educated on new technologies and promotional tools
Attend trade shows and customer-related events to represent and support sales initiatives
Qualification
Required
BA/BS in Business Administration, Marketing, Agricultural Business or related field and +7 years experience in CPG industry or related
Prior experience conducting sales analyses and category management; comfortable with analyzing sales data, identifying trends, and working with syndicated data sources
Exceptional communication and presentation skills, including verbal presentations
Regularly lead meetings, present verbally in multiple settings
Ability to work effectively in a cross-functional team environment
Remarkable organizational skills, attention to detail, and proven track record of managing multiple projects to meet deadlines
Proficient in Microsoft Office Products- Word, Excel, PowerPoint, etc
High comfort level and experience with senior management interaction
Ability to work with mathematical concepts such as fractions, percentages, ratios, and proportions to practical situations
Preferred
MBA preferred
Benefits
Competitive benefits package including Medical, Vision, Dental, 401k
Continued training and generous Education Reimbursement Program
Paid sick, vacation and holiday time
Company
Wonderful Citrus
Wonderful Citrus is an integrated grower, shipper, and packer of fresh citrus.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$1MKey Investors
U.S. Department of Agriculture
2025-01-10Grant· $1M
Leadership Team
Richard Adelung
Chief Operating Officer
Daisy Alviso-Castillo, MBA, MS, SHRM-CP, PHR
Senior HR Business Partner / Corporate Engagement & Community Outreach Partner
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