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Tinuiti · 5 days ago

Communications Planning Director

United States

Full-time

Remote

Director/Executive

$145K/yr - $165K/yr

10+ years exp

Tinuiti is the largest independent full-funnel marketing agency in the U.S., focusing on media and measurement to drive growth. As the Communications Planning Director, you will lead media-driven communication strategies, collaborate with internal teams, and build strong client relationships to influence business outcomes.

AdvertisingAffiliate MarketingAnalyticsCRMEmail MarketingMobileSearch EngineSEMSEOSocial Media Advertising

Responsibilities

Tell Compelling Stories: Transform complex data and insights into clear, inspiring narratives that drive strategic decision-making. You’ll present data, but more importantly, you’ll craft media-led communication stories that influence clients and internal teams

Break the Mold: Push the boundaries of media strategy and communications planning. Your “break-it” mindset will challenge norms, unlock growth opportunities, and fuel standout case studies. Contribute provocative strategic thinking to both priority clients and new business pitches

Collaborate Like a Pro: Partner closely with Client Directors, Media Planners, and Channel Leads to ensure communications strategy is fully reflected throughout paid media plans. You’ll co-define client briefs, articulate what communications must achieve, and define the jobs to be done by media to drive business outcomes

Be a Trusted Advisor: Build deep relationships with clients and internal partners by becoming an expert in their business. Your counsel will help shape the strategic direction of our work and deepen Tinuiti’s impact

Be a Category Guru: Bring a deep understanding of health and wellbeing brands - what drives them, where they’re headed, and how we help them win. You’ll share category expertise across the agency, crafting comms strategies that go beyond meeting goals to overdelivering on them. Think of yourself as the architect of our category leadership, using insights and data to build strategies that drive share, penetration, and growth

Qualification

Communications planningMedia strategyData analysisIntegrated media planningAudience analysisResearch tools proficiencyCritical thinkingProblem-solvingWritten communicationVerbal communicationOrganizational skills

Required

10+ years of progressive experience specifically in communications planning, media strategy, or integrated media planning. (PR, corporate comms, and earned-only roles are not aligned with this position.)

Demonstrated ability to analyze audiences beyond demographics—understanding drivers, values, passion points, and media behaviors using data and insights tools

Experience across traditional, digital, and emerging media with clear understanding of how channels work together in integrated plans

Fluency with media, consumer, cultural, and trends research tools; strong secondary research skills

Ability to make strategic, data-informed decisions quickly

Proven experience developing and presenting communications or media strategy to marketing and media stakeholders

Strong critical thinking, facilitation, and problem-solving abilities

Excellent written and verbal communication, including building formal strategic POVs

Detail-oriented, organized, and comfortable navigating fast-paced, high-growth environments

Experience contributing to or leading new business strategy work and pitches

Benefits

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources