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Match · 2 months ago

Marketing Analytics Lead

New York, New York

Full-time

Hybrid

Senior Level

$142K/yr - $180K/yr

7+ years exp

Match Group is the parent company of Hinge, a dating app designed to foster genuine relationships. The Marketing Analytics Lead will be responsible for analyzing marketing performance, managing budget allocations, and providing insights to drive strategic decisions across various marketing teams.

Information TechnologyInternetSocialSoftware

Responsibilities

Build and maintain executive-ready dashboards/scorecards by market, objective, and channel (spend, reach, efficiency, brand health and brand lift)

Set the agenda, build the pack, and facilitate the monthly discussion with the VP and Directors

Present regional, country, strategy and and channel-level trends; explain actual vs. forecast variance, drivers, risks, and opportunities

Recommend reallocation scenarios across campaigns/channels; track decision follow-through

Run “what-if” scenarios using MMM elasticities and test results to guide investment allocation

Maintain market-level forecasts; decompose variance and advise on course-corrections

Tracking of country level allocations by strategy against annual plan

Prepare/share clean inputs for MMM and incrementality; ensure data fidelity and methodological consistency

Digest and socialize findings with clear implications for media mix, incrementality and market-level investment

Partner with brand, growth & media teams for holdout implementation and analysis for channel investment and large scale campaigns

Partner with finance on top of funnel business trends analysis on an ad-hoc basis (i.e. if we see conversion changes and need to dig into the source)

Produce high-level readouts for big campaign moments: including pre-/post- and YoY comparisons

Combine business metrics (e.g., acquisition, revenue proxies, LTV indicators) with brand health metrics (e.g., QuestBrand/YouGov/Ipsos, platform brand-lift) to form a POV on whether objectives were met and what we learned

Support the VP, Global Marketing in “state of the business” reviews across geographies

Surface country-level signals, opportunities, and risks; coordinate with Finance, Media, and Marketing to align on actions

Serve as the Global Marketing analytics point-of-contact with Match Group central analytics teams and external partners

Collaborate with Data Engineering/Analytics to QA pipelines and keep decision-grade data flowing

Qualification

Marketing/media analyticsBI tools (Looker/Tableau)Python/R for analysisMMMIncrementality testsBrand-lift methodologiesStakeholder managementData rigorPrivacy-aware measurementExecutive presence

Required

7–10+ years in marketing/media analytics (consumer subscription or mobile/app experience a plus)

Strong BI skills (Looker/Tableau/Data Studio); working fluency in Python/R for analysis and scenario modeling

Hands-on experience supporting MMM and incrementality/geo tests; proven ability to convert model outputs into budget decisions

Fluency with brand-lift methodologies and brand equity tracking (e.g., QuestBrand, YouGov, Ipsos) and how to integrate with performance KPIs

Executive presence: succinct storytelling, meeting facilitation, and stakeholder management across senior audiences

Data rigor: taxonomy design, QA habits, comfort with ambiguity, and bias to action

Familiarity with privacy-aware measurement and mobile attribution (e.g., AppsFlyer/Adjust) is a plus

Benefits

401(k) Matching: We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year.

Professional Growth: Get an annual Learning & Development stipend once you’ve been with us for three months. You also get free access to Udemy, an online learning and teaching marketplace with over 6000 courses, starting your first day.

Parental Leave & Planning: When you become a new parent, you’re eligible for 100% paid parental leave (20 paid weeks for both birth and non-birth parents.)

Fertility Support: You’ll get easy access to fertility care through Carrot, from basic treatments to fertility preservation. We also provide a stipend towards fertility preservation. You and your spouse/domestic partner are both eligible.

Date Stipend: All Hinge employees receive a $100 monthly stipend for epic dates– Romantic or otherwise. Hinge Premium is also free for employees and their loved ones.

ERGs: We have eight Employee Resource Groups (ERGs)—Asian, Unapologetic, Disability, LGBTQIA+, Raices, Women/Nonbinary, Parents—that hold regular meetings, host events, and provide dedicated support to the organization & its community.