Confidential Careers · 2 months ago
Director of Public Relations & Social Media
Scottsdale, AZ
Full-time
Hybrid
Lead/Staff, Director/Executive
$60K/yr - $60K/yr
5+ years expConfidential company is seeking a Director of Public Relations & Social Media to lead their media presence and manage brand storytelling. This role involves developing PR strategies, overseeing social media management, and analyzing performance metrics to drive strategic growth across communication platforms.
Human ResourcesRecruiting
Responsibilities
Public Relations & Media Outreach
Develop and implement a comprehensive PR strategy to strengthen our national presence across television, radio, podcasts, and digital publications
Secure and coordinate media appearances for our physicians, executives, and founder — including interviews, guest segments, and speaking engagements
Build and maintain relationships with journalists, podcast hosts, and media outlets to ensure ongoing coverage and thought leadership opportunities
Draft press releases, feature articles, and media pitches that highlight key medical innovations, patient success stories, and company milestones
Collaborate with leadership to ensure all communications reflect our mission, brand values, and compliance standards
Social Media Leadership
Oversee daily management and growth of multiple social media accounts (Instagram, TikTok, Facebook, YouTube, LinkedIn) across several business units
Develop and execute strategic social media campaigns aligned with our marketing goals, patient education efforts, and treatment awareness initiatives
Collaborate with physicians, internal teams, and creative partners to produce engaging, brand-aligned content — including posts, videos, reels, stories, and live Q&A sessions
Create content calendars supporting medical awareness months, clinical breakthroughs, and patient success stories
Coordinate influencer partnerships, paid social campaigns, and brand collaborations to expand reach and audience engagement
Ensure all content and communications adhere to HIPAA, FTC, and internal brand guidelines
Analytics & Reporting
Track and analyze performance metrics across PR and social channels to measure engagement, growth, and ROI
Provide monthly reporting on PR reach, media coverage, and social impact using data to refine strategies
Monitor competitor activities, emerging trends, and platform updates to keep our businesses at the forefront of digital innovation
Qualification
Required
5+ years of professional experience in public relations, social media management, or digital communications, ideally within healthcare, wellness, or medical marketing
Proven success in securing earned media placements (TV, radio, podcasts, and online publications)
Strong portfolio demonstrating expertise in content creation, storytelling, and community engagement
Excellent writing, editing, and verbal communication skills; ability to adapt tone for media, social, and corporate audiences
Experience managing paid social campaigns and budgets ($10K+ monthly spend)
Proficiency with analytics and creative tools (Google Analytics, Meta Suite, Canva, Adobe Creative Cloud, CapCut, etc.)
Knowledge of HIPAA and FTC compliance for healthcare communications
Preferred
Familiarity with CRM systems (GoHighLevel, Salesforce) preferred
Comfortable leading on-camera interviews and collaborating with production teams for video and podcast content
Benefits
Competitive compensation and performance-based incentives.
Remote-friendly work environment with flexible hours.
A unique opportunity to influence and lead in a high-growth venture aiming to reshape healthcare delivery and administration.
A mission-driven culture focused on improving care access, transparency, and patient outcomes.
Company
Confidential Careers
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2-10 employees
Funding
Current Stage
Early StageLeadership Team
E
Edwin Xiao
Chief Revenue Officer
Company data provided by crunchbase