Eagle Rock Distributing Company · 2 months ago
Brand Manager - Spirits
Georgia, United States
Full-time
Onsite
Mid LevelEagle Rock Distributing Company is focused on brand marketing for spirits, and they are seeking a Brand Manager to oversee brand marketing initiatives. The role involves collaborating with suppliers, managing inventory, and developing marketing strategies to increase sales and market presence.
Craft BeerFood and BeverageWine And Spirits
Responsibilities
Oversee dedicated category’s brand marketing, working hand and hand with our supplier partners to ensure that our route to market and branding decisions lead to increased sales
Regularly work with suppliers
Create internal sales materials to best represent the products
Develop programming to best position our products in the market
Maintain the pricing file
Develop incentive programs
Help with facilitating and seeing to the success of supplier market visits
Work with Sales Directors on supplier visits to determine territory ride along assignments that will generate the most success
Make sure samples are pulled where they need to be & that they get to the rep
Have POS/Sell Sheets/Pricing available
Help generate and activate evening consumer events
Send pre-email with schedule and associated information
Constantly monitor brand inventory with the forecasting team – weekly meeting & daily communication
Solve customer problems to the mutual benefit of both the customer and ERDC
Oversee all specialty items allocation programs
Directly collaborates with Sales Directors to develop effective marketing and sales strategic plans to maximize wine and spirits distribution within an established or growing customer base
Communicate all incentives, programs and new launches to the sales team through sales meetings and postings on Teams
Analyze reports daily, weekly and monthly basis to identify potential growth areas, capture market share, identify trends, monitor depletions, and make recommendations to Sales Directors
Developing Brand Focus: Annually, quarterly, monthly initiatives to build brands in market
Monthly Internal Planning Meetings
Annual Business Planning Meetings with suppliers
Consolidating the information and putting the plan in place for the following year
Maintain Eagle Rock Portfolio Book
Overseeing that assigned suppliers outstanding AR
Analyzes current markets identifying strengths, weaknesses, opportunities and threats
New Product Evaluation
New Supplier On-Boarding
Creative programs
Supplier interaction weekly
Inputting sample requests
Instore Tastings Schedule
Hit required days in the market per month
Ensure Brand standards consistently marketed
Special Event coordination and execution
Develops creative and effective sell through strategies after new brand placement
Qualification
Required
Oversee dedicated category's brand marketing, working hand and hand with our supplier partners to ensure that our route to market and branding decisions lead to increased sales
Regularly work with suppliers
Create internal sales materials to best represent the products
Develop programming to best position our products in the market
Maintain the pricing file
Develop incentive programs
Help with facilitating and seeing to the success of supplier market visits
Work with Sales Directors on supplier visits to determine territory ride along assignments that will generate the most success
Make sure samples are pulled where they need to be & that they get to the rep
Have POS/Sell Sheets/Pricing available
Help generate and activate evening consumer events
Send pre-email with schedule and associated information
Constantly monitor brand inventory with the forecasting team – weekly meeting & daily communication
Solve customer problems to the mutual benefit of both the customer and ERDC
Oversee all specialty items allocation programs
Directly collaborates with Sales Directors to develop effective marketing and sales strategic plans to maximize wine and spirits distribution within an established or growing customer base
Communicate all incentives, programs and new launches to the sales team through sales meetings and postings on Teams
Analyze reports daily, weekly and monthly basis to identify potential growth areas, capture market share, identify trends, monitor depletions, and make recommendations to Sales Directors
Developing Brand Focus: Annually, quarterly, monthly initiatives to build brands in market
Monthly Internal Planning Meetings
Annual Business Planning Meetings with suppliers
Consolidating the information and putting the plan in place for the following year
Maintain Eagle Rock Portfolio Book
Overseeing that assigned suppliers outstanding AR
Analyzes current markets identifying strengths, weaknesses, opportunities and threats
New Product Evaluation
New Supplier On-Boarding
Creative programs
Supplier interaction weekly
Inputting sample requests
Instore Tastings Schedule
Hit required days in the market per month
Ensure Brand standards consistently marketed
Special Event coordination and execution
Develops creative and effective sell through strategies after new brand placement
Company
Eagle Rock Distributing Company
Eagle Rock Distributing Company is a distributor of craft beers, wines, and spirits.
Founded in 1930
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase