Apply on Employer Site

Tealium · 2 weeks ago

Sr. Technical Product Marketing Manager (Remote)

United States

Full-time

Remote

Mid, Senior Level

$105K/yr - $130K/yr

5+ years exp

Tealium is the trusted leader in real-time Customer Data Platforms (CDP), helping organizations unify their customer data to deliver personalized experiences. The role of Sr. Technical Product Marketing Manager involves developing product positioning and executing go-to-market strategies while collaborating with cross-functional teams to support product launches and customer engagement.

AnalyticsData IntegrationDeveloper APIsEnterprise SoftwareMarketing

Hiring Manager

Paige Akins, SHRM-SCP

Responsibilities

Develop compelling product positioning, messaging, and value propositions that clearly differentiate Tealium’s data products in the market—tailored for both technical and business audiences

Execute go-to-market (GTM) plans for product launches and major feature updates, partnering cross-functionally with product, engineering, sales, enablement, and customer success teams

Translate complex technical capabilities into clear, value-driven narratives, including use cases, customer benefits, and competitive advantages—anchored in deep knowledge of the CDP and MarTech landscape

Collaborate with subject matter experts to create technical enablement assets, such as architecture diagrams, code samples, integration briefs, and product deep dives targeted at the technical/developer audience while also ensuring messaging aligns with broader business value

Support sales and field teams with customer-facing materials, including pitch decks, battlecards, demo scripts, FAQs, and objection handling guides

Represent product marketing in customer conversations, technical webinars, and industry events, confidently engaging with a range of stakeholders from data engineers to CMOs

Analyze market trends, customer needs, and competitive positioning to inform strategy and continually refine messaging and campaign content

Partner with demand generation and content teams to ensure messaging consistency across campaigns, web, email, and events

Qualification

Product marketingCustomer Data PlatformsTechnical acumenMarTech experienceData integrationCommunication skillsCross-functional collaborationTechnical presentations

Required

5+ years in product marketing or technical marketing

Strong technical acumen, with prior experience in or close collaboration with software development, engineering, or data-focused roles

Deep familiarity with Customer Data Platforms (CDPs), tag management, data integration, or related technologies—experience with platforms like Tealium (or direct competitors) is highly desirable

Exceptional written and verbal communication skills, with a demonstrated ability to craft high-impact content across formats—from long-form technical content to concise messaging and customer-facing collateral

Solid understanding of data platforms, APIs, cloud infrastructure, and real-time data flows. Ability to build and explain architectural diagrams, technical workflows, code samples, and use case narratives with clarity

Confident in communicating with both technical audiences (developers, IT, data teams) and business stakeholders (marketing leadership, executives), with the ability to tailor messaging appropriately

Experienced in webinars, technical presentations, and customer-facing discussions, with a track record of delivering content with clarity and authority

Proven success in cross-functional collaboration—comfortable partnering with product management, engineering, sales, and go-to-market teams in fast-moving, dynamic environments

Preferred

Experience in the Customer Data Platform (CDP) or broader MarTech space is strongly preferred

Benefits

Employees are eligible to receive an annual bonus and stock options.

Employees and their families are eligible for medical, dental, vision, life, and disability insurance.

Employees have the option to enroll in our 401k plan and are eligible to receive contributions for company matching.

Employees are eligible for flexible paid time-off and extended paid parental leave.

We offer 11 paid holidays annually with an additional Healium Be-Well break for most employees.

We offer 15 hours of paid work time for volunteer activities and programs.

Our sick leave accrual is the following for our employees: Exempt CA employees (not including San Francisco) including NY : accrue 40 hours each year. Unused sick leave carries over into the next year. Employees cannot exceed 80 hours in a given year. Exempt Non - CA employees (not including NY) including SF: Accrue 1 hour every 30 hours worked. Cannot exceed 180 hours in the calendar year. Non-Exempt: accrue 1 hour every 30 hours worked. Unused carries over to the next year. Not to exceed 108 hours in a calendar year.