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Fellow · 17 hours ago

Product Marketing Manager

San Francisco, CA

Full-time

Hybrid

Mid, Senior Level

$130K/yr - $150K/yr

5+ years exp

Fellow is a company dedicated to enhancing the coffee brewing experience at home, focusing on innovation and community. They are seeking a Product Marketing Manager to oversee product positioning, messaging, and customer education throughout the product lifecycle, ensuring effective communication and support for both technical and non-technical audiences.

CoffeeConsumer GoodsLifestyle

Growth Opportunities

Responsibilities

Lead positioning and messaging within the GTM process for both new and existing products

Translate product development inputs (roadmap, user testing, feedback) into actionable creative briefs and education needs

Partner with product, support, and creative to execute content across all touch points: in-box, digital, video, FAQ, in-app, etc

Collaborate with wholesale marketing to create and maintain sell-in and sell-through toolkits for wholesale, owned retail, and international partners

Design training tools to support frontline retail staff and distributor education

Ensure consistency, clarity, and strategic alignment in everything we ship — before and after launch

Drive internal clarity on what customers need to know, when, and why

Help extend the lifecycle of our products by advocating for continued investment in education and engagement

Lead cross-functional brainstorms around novel or underutilized education channels or tactics

Qualification

Product marketingCustomer experienceBrand strategyContent creationCross-functional collaborationSynthesis of complexityConnected devicesCPGPremium consumer hardwareThoughtful communicationIndependent work