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USA TODAY Co., Inc. · 2 days ago

California Video Producer & Social Media Specialist

United States

Full-time

Remote

Mid Level

$50K/yr - $79K/yr

USA TODAY Co., Inc. is a diversified media company dedicated to empowering and enriching communities. They are seeking a Video Producer & Social Media Specialist to drive audience growth through video production and social storytelling for California audiences.

Newspapers

Responsibilities

Collaborate closely with reporters, editors, the audience team, local visual journalists and national video colleagues to enhance multimedia storytelling and amplify news coverage for Californians

Actively seek, secure, and retain publishing rights to compelling UGC video content in real time, leveraging social platforms and direct community engagement

Produce and edit UGC video, optimizing it for California viewers and ensuring it aligns with the USA TODAY NETWORK’s editorial standards

Conceive, shoot, and produce original vertical video stories

Design engaging content for TikTok, Instagram Reels, YouTube Shorts, and emerging platforms to maximize reach, watch time, and retention among California audiences

Develop and execute audience growth strategies, using real-time analytics and audience insights to expand and retain viewership

Serve as a visible on-camera brand ambassador for the network, delivering standups from news scenes or studio setups, and contributing stills as needed

Stay on top of social trends, platform developments, and innovative UGC acquisition techniques to keep our content fresh, relevant, and audience focused

Assign, shoot, produce and experiment with video to grow and engage California audiences in real time

Acquire, produce, and deliver vertical UGC and original video, maintaining accuracy, journalistic integrity, and creative storytelling tailored to California

Engage with the local community both online and in-person to source, vet, and acquire UGC video publishing rights efficiently and ethically

Participate in planning meetings, pitching new ideas that focus on UGC integration, audience development, and editorial strategy for video and social media

Promote the USA TODAY NETWORK brand with strategic, shareable video content, driving loyalty and traffic within California

Qualification

Video productionSocial media strategyUGC acquisitionAdobe Premiere ProAudience analyticsCommunication skillsOrganizational skills

Required

Bachelor's or master's degree in journalism, media production, communications, or related field; or equivalent professional experience

Proven track record shooting and editing original video and acquiring and producing UGC video, with a portfolio that demonstrates audience-centric storytelling and growth on social platforms

Expertise with mobile video creation tools, professional editing software (Adobe Premiere Pro, Photoshop, social platform apps), and UGC vetting and rights management

Ability to work under deadline pressure and adapt to rapidly changing news situations, especially when acquiring and publishing UGC in real time

Strong understanding of social media algorithms, audience analytics, and UGC trends, with a passion for local California stories and communities

Excellent communication and organizational skills; able to work collaboratively in a fast-paced, dynamic environment

Valid driver's license and reliable transportation to cover stories and source UGC across California as needed

Flexible schedule including mornings, evenings, and weekends, as required by news and UGC acquisition needs