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1199SEIU Benefit and Pension Funds · 2 months ago

Marketing Specialist (Employment and Job Placement Specialist)

New York, NY

Full-time

Onsite

Mid Level

3+ years exp

1199SEIU Benefit and Pension Funds is focused on providing employment and job placement services. The Marketing Specialist will develop and manage marketing campaigns, create engaging content for social media, and build relationships with community partners to promote Employment & Job Placement services.

Non ProfitRetirement

Responsibilities

Develop and manage marketing campaigns to promote Employment & Job Placement (EJP) services, job fairs, and new initiatives to healthcare workers and job seekers

Create, schedule, and manage engaging content across all social media platforms to raise visibility and drive engagement

Build and maintain relationships with healthcare influencers and community partners to expand EJP’s digital reach and brand awareness

Collaborate with EJP leadership, the Communications team, and employer partners to align messaging and marketing priorities

Track, analyze, and report on key performance indicators (KPIs) such as campaign performance, social media engagement, and event attendance, using analytics tools to inform marketing strategies

Design marketing materials, graphics, and videos using tools such as Adobe Illustrator, Photoshop, InDesign, and Premiere Pro

Support the planning and promotion of EJP job fairs and hiring events to maximize outreach and attendance

Develop targeted marketing efforts for hard-to-fill roles and specialized healthcare recruitment needs

Stay current on recruitment marketing trends and apply best practices to continuously improve campaign effectiveness

Ensure consistent branding and messaging across all digital and print materials, in alignment with TEF Communications standards

Coordinate with external vendors and platforms for digital ads, sponsored posts, and other paid media efforts as needed

Support internal Communications projects that involve EJP-related messaging or digital storytelling

Qualification

Recruitment marketingGraphic designDigital marketingSocial media managementData analyticsCopywritingMicrosoft Office SuiteSEOBilingual

Required

Bachelor's degree in Marketing, Communications, Public Relations, or a related field

Minimum three (3) years of experience in recruitment marketing, social media management, or digital marketing

Proven experience in graphic design and multimedia content creation (Adobe Creative Suite required)

Strong copywriting and storytelling skills with a focus on digital engagement

Proficiency in Microsoft Office Suite and familiarity with social media scheduling tools (such as Hootsuite, Buffer, or Later)

Demonstrated ability to manage multiple priorities, projects, and deadlines in a fast-paced environment

Experience working with KPIs, data analytics tools, and social media metrics

Must have the ability to comfortably commute throughout all five boroughs, Hudson Valley, Westchester/White Plains, and Long Island, with a reliable means of transportation to attend events and meetings as needed

While this role typically follows a standard 9 AM – 5 PM schedule, flexibility may be required for evening or weekend events and campaigns

Preferred

Familiarity with SEO, Google Analytics, and basic HTML is a plus

Knowledge of workforce development, healthcare recruitment, or union environments preferred

Bilingual candidates strongly encouraged to apply; proficiency in Spanish, Haitian Creole, or other languages is a plus

Company

1199SEIU Benefit and Pension Funds

The 1199SEIU Funds are among the strongest and largest labor-management funds in the nation, providing a range of comprehensive benefits to 400,000 working and retired healthcare industry workers — members of 1199SEIU United Healthcare Workers East — and their families.

Founded in 1945

New York, New York, USA

1001-5000 employees