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MediaNews Group · 2 hours ago

Social Campaign Manager

United States

Full-time

Remote

Entry Level

$53K/yr - $55K/yr

1+ years exp

MediaNews Group is a client-centric digital agency focused on innovative marketing solutions. The Social Campaign Manager will execute paid social media campaigns across various platforms, ensuring alignment with advertiser goals and optimizing for performance metrics.

NewsPublishing

Responsibilities

Execute paid social media marketing campaigns for a variety of clients across Meta, Instagram, TikTok & Snapchat

Gather assets in Salesforce, auditing the assets and setting up social campaigns in platform

Clearly understand and communicate the needs of an advertiser into a strategic plan created for their performance goals

Monitor pacing and delivery to ensure campaigns are on track to deliver the allocated budget

Understand advertiser goals, market position and expectations to tailor a digital strategy

Extend optimization and strategic efforts beyond click-through rate, utilizing our suite of customized conversion tracking and analytics tools to focus on advertiser ROI, setting and beating benchmark returns month over month

Maintain a thorough understanding of tag management

Demonstrate a high degree of professionalism and show strong attention to detail

'Get into the weeds' about paid campaign strategy and analytics