Quizlet · 2 months ago
Sr. Staff Marketing Data Scientist
San Francisco, CA
Full-time
Onsite
Senior Level, Lead/Staff
$225K/yr - $305K/yr
7+ years expQuizlet is a leading learning platform dedicated to helping every learner achieve their outcomes. The Sr. Staff Marketing Data Scientist will design and deliver AI-powered learning tools, focusing on measurement systems that inform marketing strategies and decisions.
E-LearningEdTechEducationInternetKnowledge Management
Responsibilities
Own cross-channel incrementality: stand up and analyze geo/user holdouts, heavy-ups, synthetic controls, CUPED/diff-in-diff, and brand-lift; produce incremental qualified visits / sign-ups with uncertainty
Build an always-on testing calendar and power analyses; automate ingestion and readouts
Triangulate MMM + experiments + platform signals
Operate or co-own an MMM (in-house or vendor) and calibrate to holdouts; define decision rules (MMM for budgeting, experiments for validation, platform MTA for ops)
Produce response curves and marginal dollar recommendations by channel/geo/audience; model payback windows (30-day to multi-year LTV) and saturation guardrails
Wrangle multiparty data (imperfect by default)
Join ad platform exports/APIs (Meta, Google, YouTube, TikTok, Snap, DV360/TTD, affiliate/influencer), MMP data (AppsFlyer/Adjust/Branch), GA4/GTM, and internal product/financial events
Handle ID fragmentation, SKAN/ATT, cookie loss, missingness, and deduplication; document assumptions and data quality SLAs
Ship decision-driving reporting: build exec-ready views (e.g., brand search, share of voice, qualified-visit rate, creative learning) tied to sign-ups, retention, and LTV
Run source-health monitoring with forward projections and risk flags
Evaluate and manage MMM vendors, GTM/analytics implementers, survey/brand trackers, CDPs, and clean-room partners; write SOWs, define success metrics, and QA their models/tags
Make buy-vs-build recommendations and own integrations end-to-end
Qualification
Required
7–10+ years in marketing analytics/data science (consumer or subscription businesses), with recent hands-on TOF growth work
Designed, powered, run, and interpreted geo holdouts, heavy-ups, synthetic control; know pitfalls (seasonality, contamination, spillovers) and how to validate assumptions
Built or owned an MMM (or ran a vendor) including spec/priors/regularization, calibration to experiments, and turning results into allocation decisions
Multiparty data fluency in the following: MMPs, Ad platforms & APIs, Web/App analytics & tagging
Data engineering literacy: SQL (advanced), Python or R (pandas/NumPy; PyMC/Stan a plus), BigQuery/Snowflake/Redshift, dbt; basic orchestration (Airflow/Dagster) and CI hygiene
Experimentation rigor in power/sizing, CUPED, pre-trend checks, non-compliance handling, synthesis across tests; can teach others
Communication with crisp narratives that move spend and targeting decisions; comfortable presenting to Directors/VPs
Vendor leadership with selection, SOWs, success criteria, and hold-vendors-accountable modeling/tagging reviews
Preferred
AppsFlyer (preferred), Adjust, or Branch (SDK events, postbacks, SRNs, SKAN schemas)
Clean rooms (ADS Data Hub, Amazon Marketing Cloud), media mix for CTV/offline
Brand tracking linked to search and site traffic; creative-analytics pipelines and taxonomies
International growth and seasonal categories (education a plus)
Benefits
20 vacation days that we expect you to take!
Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, Dental, VSP Choice)
Employer-sponsored 401k plan with company match
Access to LinkedIn Learning and other resources to support professional growth
Paid Family Leave, FSA, HSA, Commuter benefits, and Wellness benefits
40 hours of annual paid time off to participate in volunteer programs of choice
Company
Quizlet
Quizlet is a learning platform that uses activities and games to help students practice and master what they’re learning.
201-500 employees
H1B Sponsorship
Quizlet has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (12)
2024 (10)
2023 (7)
2022 (9)
2021 (1)
2020 (8)
Funding
Current Stage
Growth StageTotal Funding
$62MKey Investors
General AtlanticIcon Ventures
2020-05-13Series C· $30M
2018-02-06Series B· $20M
2015-11-23Series A· $12M
Leadership Team
Kurt Beidler
Chief Executive Officer
David Margulius
Board Member and Co-Founder
Recent News
2025-10-31
South Africa Today
2025-09-12
Mark Cuban Foundation
2025-09-09
Company data provided by crunchbase