Cloudflare · 2 weeks ago
Sr. Account-based Marketing (ABM) Manager
Austin, TX
Full-time
Hybrid
Senior Level
$148K/yr - $180K/yr
7+ years expCloudflare is on a mission to help build a better Internet, operating one of the world’s largest networks that powers millions of websites. They are seeking a Senior Account Based Marketing Manager to lead 1:1 ABM for strategic accounts, focusing on personalized engagement and revenue growth through tailored marketing plans and collaboration with various teams.
AnalyticsEnterprise SoftwareSecurityWeb Hosting
Responsibilities
Design and execute data-driven strategies and marketing plans for a defined portfolio of 10 strategic accounts
Conduct comprehensive research to develop tailored value propositions that drive personalized content, and executive-level messaging working with our Value and Product marketing teams. Updating positioning as needed
Own and execute full-funnel ABM campaigns for 1:1 accounts, including audience segmentation, and channel mix planning (display, paid social, direct mail, content syndication, and in-person experiences) that deliver personalized experiences
Work cross-functionally and coordinate with field/events teams to integrate in-person experiences into ABM initiatives seamlessly
Track and report on performance monthly and quarterly, sharing key metrics, engagement changes and new opportunities and applying these to marketing plans
Utilize and champion key marketing tools (e.g., Demandbase, Tableau, SFDC), and provide actionable reports to key stakeholders and leadership
Work across organizational teams effectively, including the broader marketing team, channel partners, and sales to drive effective collaboration through influence that provides seamless marketing from Cloudflare as one team
Qualification
Required
7+ years of progressive experience in B2B marketing in the high-tech sector, with at least 3+ years dedicated to 1:1 Account Based Marketing (ABM)
Demonstrated ability to develop integrated campaigns, with the ability to adapt various marketing tactics as needed
Proven ability to work cross-functionally and collaborate effectively with Field Marketing, Campaigns and PM to shape revenue-driving programs
Strong understanding of customer lifecycle / buying cycles and account-based engagement strategies
Proven success in designing and executing 1:1 ABM programs for strategic accounts and c-level engagements, and a deep understanding of large account buying tendencies
Previous Hands-on experience with core ABM & Marketing technologies, including DemandBase, Marketo, Salesforce
Exceptional written and verbal communication skills, including the ability to convey strategic imperatives to executive level stakeholders
Proven capacity for independent ownership and execution, proactively managing priorities and aligning with cross-functional teams for efficient and effective work without hands-on guidance
Bachelors Degree, or equivalent
Preferred
ITSMA certification, a plus. Clear understanding of ITSMA framework principles including building Reputation, Relationships, and Revenue
Benefits
Medical/Rx Insurance
Dental Insurance
Vision Insurance
Flexible Spending Accounts
Commuter Spending Accounts
Fertility & Family Forming Benefits
On-demand mental health support and Employee Assistance Program
Global Travel Medical Insurance
Short and Long Term Disability Insurance
Life & Accident Insurance
401(k) Retirement Savings Plan
Employee Stock Participation Plan
Flexible paid time off covering vacation and sick leave
Leave programs, including parental, pregnancy health, medical, and bereavement leave
Company
Cloudflare
Cloudflare is a web performance and security company that provides online services to protect and accelerate websites online.
1001-5000 employees
H1B Sponsorship
Cloudflare has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (117)
2024 (115)
2023 (66)
2022 (98)
2021 (83)
2020 (37)
Funding
Current Stage
Public CompanyTotal Funding
$2.08BKey Investors
Franklin TempletonFidelityUnion Square Ventures
2025-06-13Post Ipo Debt· $1.75B
2019-09-12IPO
2019-03-12Series E· $150M
Leadership Team
Matthew Prince
CEO & Co-Founder
Lee Holloway
Co-Founder & Lead Engineer
Recent News
Winnipeg Free Press
2026-01-09
San Francisco Chronicle
2026-01-09
2026-01-09
Company data provided by crunchbase