Metagenics · 3 days ago
Digital Strategy Analyst
Jersey City, NJ
Full-time
Hybrid
Mid, Senior Level
$95K/yr - $113K/yr
3+ years expMetagenics is dedicated to helping people live healthier lives through effective nutritional products. They are seeking a Digital Strategy Analyst to enhance their digital analytics capabilities and transform data into actionable insights that drive marketing and product initiatives.
Health CareLife ScienceMedicalNutraceutical
Hiring Manager
Kyle Demarest
Responsibilities
Partner with our regional Heads of Digital, Heads of Finance, marketing teams and channel leads to understand why performance is favorable or adverse to expectations and dive into the problem-solving
As an expert in our internal and external digital reporting tools, this role will support key users to get the most out of the data and to understand the insights within
This role will be the subject matter expert for Google Ads and Google Analytics, owning performance reporting
Prepare business cases for investment in tools and website development, owning the post-implementation analysis
Assist with assessing the effectiveness of our media spend and provide recommendations in optimizing cross-channel investment choices in the future
Analyze digital campaign performance and customer behavior to identify optimization opportunities, improve ROI, and inform strategic decisions
Build and maintain dashboards and reports that translate complex data into clear, actionable insights for marketing, operations, and executive stakeholders
Develop and refine customer segmentation models to enable personalized marketing across digital channels, leveraging data from CRM, web analytics, and campaign platforms
Collaborate with global teams to ensure digital strategies are scalable, culturally relevant, and aligned with regional market needs
Act as a trusted advisor to internal teams, answering data-related questions and guiding digital strategy decisions with a data-first mindset
You will be ever-interested in customer behavior, helping us to obsess over predicting customer responses to innovation and changing market trends
Review promotions through a commercial lens, answering questions around the effectiveness, duration, depth, profitability and reach of acquisition strategies and CRM-led coupons
Play a key role in our Weekly Business Reviews (WBRs), quickly answering questions at the start of each week that will drive action and decision-making in the following days
Support the Business Intelligence team to develop and enhance our internal Power BI reporting suite and face off to external media agencies and vendors as required to enhance the data we have and how we use it
Identify how Artificial Intelligence can help the organization and what opportunities it brings
You will demonstrate excellent visualization & storytelling skills, contributing to key projects around customer segmentation and behavior tracking
Qualification
Required
Bachelor's degree required
3+ years of analytical skills with strong experience in Omnichannel marketing measurement
3-5+ years of statistical analysis and modeling experience within complex analytical projects (e.g. Multivariate Analysis, Clustering, ML techniques)
Proficiency with SQL, SAS, MS Excel and Power Point required
Experience working with Google Analytics, Google Ads and Meta Ads required
Experience with visualization tools like PowerBI and/or Tableau required
Experience in KPI and diagnostic metrics development required
Experience in presenting business insights and providing recommendations to business leaders required
Excellent verbal/written communication skills, attention to detail, and the ability to multi-task
In-depth knowledge of current digital finance trends, technologies, and analytics tools
Expertise in leveraging digital innovations to enhance financial processes and performance
Skills in market trend analysis, customer behavior study, and digital metrics interpretation
Proficiency in strategizing for digital sales growth and global market expansion
Insight into international market dynamics and cultural differences
Experience in adapting digital strategies to diverse stages of market development
Ability to form strategies that align with organizational goals in a changing market environment
Skilled in interpreting complex data to inform decision-making and identify market opportunities
Proficient understanding of digital technologies, platforms, and analytics
Able to communicate complex ideas effectively across different levels of the organization
Innovative problem-solving skills
Comfort in a fast-paced, evolving environment and adept at managing multiple priorities
Excellent collaborative skills, with the ability to work effectively with cross-functional teams
Benefits
Medical, dental, vision
Annual employer HSA (Health Savings Account) funding for eligible employees who elect an HSA medical plan
STD, LTD, Basic Life AD&D coverage
401k + employer matching
Vacation and Sick Time
2 Volunteer Days off per year
Emergency evacuation time off
11 paid company holidays
1 Floating holiday to celebrate your birthday or important religious/holiday to you
Quarterly product allowance to use towards your favorite Metagenics products!
Product discount
Peer to peer recognition programs & more!
Company
Metagenics
Metagenics, headquartered in Aliso Viejo, CA, is a global life sciences company focused on reversing chronic illness and improving health.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$39.1MKey Investors
Bison Capital Asset Management
2021-10-08Acquired
2009-09-18Series Unknown· $28.1M
2005-05-31Series Unknown· $11M
Leadership Team
Patrick Sly
Chief Executive Officer (CEO) | Member of Board of Directors
Recent News
2025-12-01
2025-08-30
Company data provided by crunchbase