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Crooked Media · 2 months ago

Associate Director, Audience Development & Analytics

Los Angeles, CA

Full-time

Hybrid

Lead/Staff, Director/Executive

$120K/yr - $130K/yr

5+ years exp

Crooked Media is a media company focused on building a diverse coalition united behind democratic values. They are seeking an Associate Director, Audience Development & Analytics to lead audience acquisition and retention strategies across various platforms, leveraging data to optimize growth and collaboration with multiple teams.

Media and EntertainmentPolitics

Culture & Values

Responsibilities

Audit - spend time diving into our audience profiles and content across offerings, building a profile of where areas of opportunity are and which audiences and content will help drive growth

Strategy Development - work with existing teams on if and where we modify our audience strategies and optimize for growth, making content, publishing, workflow, marketing and promotional recommendations

Acquisition - manage campaigns to drive downloads, audience, subscription and ancillary revenue growth

Audience Development - strategy and tactics that will connect Crooked audiences across email, subscription, social, ecommerce, live events, RSS, audience retention and customer relationship management

Weekly and Monthly Reporting - manage weekly, monthly and quarterly reporting of social metrics and quarterly reporting and data vis for subscription podcast downloads and video performance and coordinate reporting across departments

Data Dashboard - manage the development and ongoing use of data dashboard with third party developer. Help onboard new users and build help automate reports that will help teams work with data more efficiently

Periodic Business Reviews - work with production, content marketing and social teams to develop performance reports for podcast hosts. Work with existing reporting templates but also recommend more effective and efficient ways of sharing data with talent and partners

Subscription and Video - become embedded with subscription and video teams as a stakeholder in growing audience and subs, attending weekly meetings, maintaining 1/1 relationships with team members and understanding all workflow and operational realities and challenges. You’ll collaborate with the leaders of each of these teams on an ongoing basis, to develop growth strategies but also on implementation, testing and optimizing of tactics

Marketing - work with marketing directly on paid promotional campaigns, on platform and campaign measurement and on continued campaign and messaging optimizations to drive growth

Senior Staff - work with senior leaders and strategy and workflow recommendations and on audience growth goals development

Finance - work closely with the finance team on KPIs, success tracking and budget management

Qualification

Audience growth strategiesData analytics toolsGoogle AnalyticsPaid advertising campaignsManagement experienceYouTube CertificationPresentation skillsCollaboration