REI · 2 months ago
Sr Membership Strategist
United States
Full-time
Remote
Mid, Senior Level
$113K/yr - $161K/yr
7+ years expREI is dedicated to creating a fully inclusive and diverse organization. They are seeking a Senior Membership Strategist to develop and execute strategies for co-op membership, influencing work across the enterprise and enhancing customer-facing touchpoints.
ApparelConsumer GoodsE-CommerceFashionManufacturingOutdoorsRetailSporting GoodsSports
Responsibilities
Develops membership program strategy across diverse program elements to deliver the vision of co-op membership and support REI’s business objectives. Includes evaluation and analysis of existing program mechanics as well as new feature exploration, innovation and iterative test and learn
Serves as a subject matter expert in membership strategy and may consult with other cross-divisional partners
Contributes to annual co-op membership strategy
Collaborates with Customer Insights to identify member/prospect research needs, analyzing and applying those insights to ongoing strategy development. Builds an in depth understanding of the member and broader industry landscape, drawing on research, syndicated research, internal analytics, and desktop research. Works with business partners and Customer Insights to define member/prospect problems to solve and articulate member/prospect need states, jobs to be done and mindsets as part of developing strategy. Continues to seek new customer insights to learn and improve the membership strategy
Oversee program management of membership programs and projects, ensuring they are executed efficiently and effectively. This includes planning, coordinating, and monitoring programs/projects, managing budgets, and ensuring alignment with goals
Works cross-functionally to gather feedback, build shared goals, and achieve alignment on evolving membership program strategy, mechanics, and operations
Provides thought leadership and defines best practices which contributes to overall Co-op success
Collaborates closely with partner teams to bring insights and strategy to life in clear, compelling and tangible ways in order to further organizational progress against opportunity areas
Evangelizes both membership strategy process and specific strategies across the organization. Demonstrates excellent written and oral communication skills
Qualification
Required
7+ years in a membership or loyalty program strategy or design role
3 + years' experience in developing membership strategies in a cross-functional, enterprise model
BA in Business, Marketing or related field, MBA preferred
Strategic thinker who can translate complex issues into simple principles to drive engagement and growth
Proven success in building membership program mechanics that drive awareness, conversion, engagement and retention. Experience working in human-centered design processes using integrated teams. Solid analytical skills
Working knowledge of consumer insights, experience commissioning insights work, interpreting and applying customer insights findings. Ability to identify customer needs and draft strategies and plans that deliver on those needs
Program management experience including executing complex strategies, programs, or projects
Strong presentation and persuasive speaking skills. Storytelling and presentation skills. Able to distill complex information into compelling presentation materials to effectively communicate vision, objectives and strategies with cross divisional peers, team members and leaders
Demonstrated leadership skills working across a complex set of stakeholders and looks for ways to influence cross-functionally
Member/customer advocate who considers the ultimate impact of decisions and actions on internal and external customers
Benefits
Generous employee discount
Access to health benefits
A retirement savings plan
Accrued time off
Company
REI
At Recreational Equipment, Inc. (REI), we exist to inspire and enable life outside for everyone.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Ken Voeller
Divisional Vice President | Store Operations
Michelle Kirkpatrick
VP FP&A and ERP Transformation Program
Recent News
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2026-01-16
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