Apply on Employer Site

Goodway Group · 11 hours ago

Sales Development Representative (SDR)

United States

Full-time

Remote

Entry Level

2+ years exp

Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. The Sales Development Representative (SDR) will focus on driving new customer acquisition and increasing revenue growth by qualifying and engaging with inbound requests, outreaching to relevant prospects, and nurturing stalled prospects.

AdvertisingInternet

Growth Opportunities

Responsibilities

Create and manage initiatives that give us a chance to find revenue

Prioritize rapid response to leads

Use data and tech stack to identify companies and individuals that would benefit from our products and services

Use the internet, company website, data, and research tools to validate and prioritize efforts (or to disqualify) and to create hypothesis for perceived company needs/pains/gains

Understand Goodway Group's GTM offerings, differentiators, and what uniquely positions us as an ideal fit for potential clients across all brands

Develop and manage best-in-class outreach strategies that effectively reach targets at the right time in the right way

Develop and manage best-in-class content strategies that utilize engaging materials to create clear, concise, thought-provoking, personalized messages to generate interest

Be proficient within the growth ops tech stack tools and features, following best practices to automate, utilize AI, and increase efficiency

Demonstrate an analytical mindset and monitor performance results (open rates, click-through rates, response rates, conversion rates, etc.) to apply those data-driven insights and improve results

Utilize Salesforce to manage and track all activity, meetings, notes, and metrics according to best practices and sales process

Benchmark and stay up to date with consumer behavior, best-practices, and both internal and external marketing and sales trends

Understand marketing restrictions and laws to ensure we are compliant with user data and privacy legislation for outreach

Maintain a scorecard to monitor performance of all initiatives and KPIs: # targets or accounts within each initiative, engaged accounts, meetings, opportunities created, pipeline revenue created, RFPs, and closed won revenue

At least 2 times a year, review the initiatives and share learnings, insights, and recommendations with team to increase performance of programs