RVO Health · 2 weeks ago
Director, Performance Marketing
Charlotte, NC
Full-time
Hybrid
Director/Executive
$132K/yr - $170K/yr
8+ years expRVO Health is a new healthcare platform of digital media brands focused on building relationships with people throughout their health and wellness journey. They are seeking a Director of Performance Marketing to lead and develop paid media and acquisition strategies for their health websites, overseeing a large-scale media budget and a high-performing team.
Health CareInformation ServicesInformation TechnologyMedicalWellness
No H1B
Responsibilities
Lead, mentor, and develop a high-performing team of managers and analysts, fostering a culture of continuous improvement and professional growth
Own and evolve the overall performance marketing strategy, aligning team goals with broader business objectives, P&L outcomes, and acquisition targets
Establish clear roles, responsibilities, and feedback loops to ensure alignment, transparency, and consistent delivery against marketing goals
Establish and track performance goals rooted in key business metrics, including LTV:CAC ratios, incremental profitability, and scalable acquisition growth
Oversee the day-to-day execution and optimization of digital paid media campaigns across a variety of channels (e.g., Paid Search, Paid Social, Display, Affiliate, Video) for RVO Health brands
Manage a large-scale media budget, ensuring campaigns are spending efficiently and meeting or exceeding all performance KPI targets
Champion a test-and-learn culture, driving rigorous experimentation across creative, audience segmentation, bidding strategies, and funnel optimization to scale new opportunities
Be willing to 'roll up sleeves' to train team members and pitch in on execution when needed
Partner with analytics teams to define KPIs, attribution models, and incrementality testing frameworks
Use paid media insights and data to collaborate cross-functionally with product, lifecycle, and site experience teams to improve yield and optimize the entire customer journey
Act as a key partner to stakeholders in Product, Analytics, Client Services, Yield Management, and Finance
Work with stakeholders on new initiative and product development, surfacing business data and performance insights to allow for informed decision-making
Partner with Finance on forecasting, budgeting, and performance reporting
Qualification
Required
8+ years of progressive experience in performance marketing or paid media, with a proven track record of meeting performance goals
Demonstrated experience leading and developing teams of managers and analysts
Proven experience managing large, multi-channel media budgets (e.g., $10M+ annually)
A deeply data-driven and quantitative background with strong analytical skills, attention to detail, and a willingness to learn
Hands-on-keyboard expertise in performance marketing platforms (e.g., Google Ads, Meta Ads Manager, DSPs, affiliate networks)
Proficiency with data analysis and visualization tools (e.g., advanced Excel/spreadsheet software, SQL, Tableau, Looker, or similar BI tools)
Excellent leadership, interpersonal, and team development skills with a collaborative, 'team player' management style
A self-starter with the flexibility to adapt to evolving strategies and a willingness to take ownership of business outcomes
Reliable and outstanding communication skills, with the ability to manage stakeholders across executive, technical, and creative functions
Benefits
Bonus Potential
Access to a Free Udemy for Business subscription—thousands of hours of learning content on hundreds of different subjects at your fingertips
Health Insurance Coverage (medical, dental, and vision)
Life Insurance
Short and Long-Term Disability Insurance
Flexible Spending Accounts
Paid Time Off
Holiday Pay
401(k) with match
Employee Assistance Program
Paid Parental Bonding Benefit Program
Pharmacy Benefits
Income Protection Plans
Pet Services Plans
Mental Health Support
Wellness Coaching
HSA- Health Savings Account
Commuter Benefits
Gym & Fitness Center Discount Program
Company
RVO Health
RVO Health develops, operates and manages various health care focused brands and companies.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Mike Oakman
Chief Technology Officer & EVP RVO Health
David Purcell
Senior Vice President + Chief Marketing Officer, Direct-to-Consumer
Recent News
2025-12-01
Company data provided by crunchbase