Perelman Performing Arts Center (PAC NYC) · 3 days ago
Director of Marketing and Communications
New York, New York, United States
Full-time
Onsite
Director/Executive
$190K/yr - $220K/yr
10+ years expPerelman Performing Arts Center (PAC NYC) is a newly opened performing arts center located at the World Trade Center. The Director of Marketing and Communications will design and implement marketing strategies to engage diverse audiences, grow audience loyalty, and enhance the institution's brand.
Performing Arts
Responsibilities
Responsible for the organizational oversight and strategic management of PAC NYC’s marketing, PR and communications, audience engagement, audience services, accessibility, and events and rentals functions
Implement PAC NYC sales and pricing strategies with a view to engaging diverse audiences and maximizing ticket sales
Implement a marketing strategy to promote PAC NYC's programming with the view to developing audiences and driving revenue
Responsible for managing the marketing and communications budget to ensure revenue attainment and audience growth
Recruit, engage and performance manage a team who are responsible for marketing, PR and communications, social media, digital media, audience services, accessibility and events and rentals
Lead the institution's brand, voice, and reputation through strategic public relations, surveying, distribution of news, announcements, social media posts, and marketing campaigns
Implement a robust strategy for engaging new and diverse audiences throughout New York, nationally and globally
Oversee PAC NYC’s audience services team, ensuring a best-in-class approach to audience experience and engagement
Implement a digital advertising strategy to drive list building, customer acquisition and audience engagement
Responsible for the oversight and management of all group sales and PAC NYC merchandise
Oversee PAC NYC’s events and rental portfolio, in coordination with PAC NYC’s restaurant partner
Work with PAC NYC’s restaurant partner with respect to branding and advertising to help drive restaurant patronage
Lead the team in implementing campaigns to promote PAC NYC’s to new and existing customers
Work with partners across the World Trade Center campus to develop promotions and opportunities with a view to increasing organizational exposure and patronage
Collaborate with development team to execute an individual membership campaign
Closely coordinate membership activity with the Development team. Work to identify members with larger giving potential
Work with the Artistic team to engage the PAC NYC’s civic alliance partners
Assess & analyze industry trends, ensuring that the PAC NYC’s marketing strategies are competitive within the performing arts space
Be a part of the leadership team for the PAC NYC’s fundraising events including the annual gala
May be assigned other related duties, as required
Qualification
Required
10+ years of marketing and communications experience, with 5+ years in a progressive leadership / management position
Ability to work with a large number of invested stakeholders, including funders, with ease and diplomacy
Experience in building organizational pricing and ticketing strategies
Strong experience leading communications function and implementing brand guidelines across an organization
Strong seller and excellent communicator
A seasoned project manager, who excels in a fast-paced environment and has a growth mindset
Well versed in traditional, digital and social media
Ability to excel under tight deadlines and independently manage multiple projects
A dedication to PAC NYC's mission
Benefits
Health, dental, vision, life and disability benefits
Health care and dependent day care flexible spending accounts
Paid time off
401K enrollment with employer match
Annual professional development stipend
Support through Carrot Fertility
Company
Perelman Performing Arts Center (PAC NYC)
Long envisioned as a major international cultural institution in the heart of Lower Manhattan, the Perelman Performing Arts Center (PAC NYC) is the final element and cultural keystone of the 2003 plan developed during Mike Bloomberg’s tenure as mayor to rebuild the World Trade Center site after the tragedy on 9/11.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Robert J. Pilon, Jr.
Chief Development and Marketing Officer
Company data provided by crunchbase