IntegrateUp ยท 2 months ago
Rain Media: Copywriter
IntegrateUp is seeking a Growth Copywriter for their premium direct-to-consumer supplement brand, Organics Ocean. The role involves crafting persuasive, high-converting copy across various platforms to drive measurable sales, while collaborating with creative teams to ensure brand consistency and compliance.
Staffing & Recruiting
Responsibilities
Write persuasive, high-converting copy for landing pages, advertorials, and product pages that drive measurable sales
Craft direct-response copy for Meta, TikTok, YouTube, and email campaigns in collaboration with the Creative and Growth teams
Translate complex supplement benefits into clear, compliant, emotionally compelling copy
Develop and document the brand voice across all channels for consistency and compliance
Partner with media buyers, CRO specialists, and creative strategists to test, analyze, and optimize copy based on performance metrics
Collaborate with designers, editors, and project managers to ensure creative cohesion between visuals and messaging
Participate in brainstorming sessions to develop hooks, headlines, and angles based on audience insights and data trends
Review performance data (CTR, CVR, RPV) to identify opportunities to improve copy and conversion
Run structured copy tests across channels, iterating on winning hooks and headlines
Collaborate with the CRO lead to refine upsells, cross-sells, and post-purchase messaging
Ensure all copy meets supplement industry regulations while maintaining a persuasive impact
Serve as a quality and compliance reviewer across internal and agency copy
Take end-to-end ownership of your projects, from concept to publication
Manage deadlines, feedback loops, and deliverables in a fast-paced environment
Qualification
Required
5+ of experience in direct-response copywriting in DTC eCommerce or supplements/health industry
Proven ability to craft compliant, persuasive copy that drives measurable revenue
Strong understanding of conversion psychology, funnel strategy, and user intent
Hands-on experience writing copy for: Landing pages, advertorials, and product pages; Paid ads (Meta, TikTok, YouTube); Email and SMS campaigns
Experience collaborating with growth teams, CRO specialists, and creative strategists
Familiarity with tools such as Figma and ClickUp
Comfortable analyzing performance data and adjusting copy accordingly
Excellent attention to detail, grammar, and flow
Experience using AI tools (ChatGPT, Jasper, etc.) responsibly to accelerate ideation without compromising quality
Willingness to work US time zones, regardless of geographic location
Access to a computer
Reliable internet connection
Reliable and distraction-free work environment
Preferred
Prior experience writing in regulated industries (supplements, skincare, finance, or health)
Understanding of CRO frameworks and advertorial funnels
Benefits
Healthcare
Dental
Vision