Founding Marketing Lead jobs in United States
cer-icon
Apply on Employer Site
company-logo

Acai Travel · 2 months ago

Founding Marketing Lead

Acai Travel is revolutionizing the travel industry with cutting-edge AI solutions and is seeking a Founding Marketing Lead to build the marketing function from scratch at their New York team. The role involves transforming complex AI capabilities into compelling value propositions, executing multi-channel campaigns, and developing brand positioning while providing support for sales enablement.

Artificial Intelligence (AI)Travel

Responsibilities

Transform complex AI capabilities into compelling value propositions for airlines, hotel chains, TMCs, and OTAs
Own product positioning and messaging for our AI products
Create go-to-market strategies for new feature releases
Develop differentiation messaging against competitors
Lead brand workshops to crystallize our visual and tonal identity
Build and maintain consistent brand experiences across all touchpoints
Own brand compliance across all materials and channels
Execute multi-channel campaigns targeting different segments
Develop client success stories and business cases that prove ROI
Own our content strategy across web, social, email, and industry newsletters
Plan and execute our presence at major industry events (Phocuswright, ITB, Aviation Festival, GBTA)
Design memorable booth experiences and guerrilla marketing tactics that get us noticed
Capture and amplify in-person moments through digital channels
Create compelling sales collateral and demo environments
Support initial sales conversations, especially at events
Develop targeted materials for different stakeholder groups (from IT buyers to C-suite)
Build relationships with travel industry media and analysts
Secure speaking opportunities and thought leadership placements
Manage earned media opportunities

Qualification

Product marketingB2B SaaS experienceIntegrated marketing campaignsEvent marketingContent strategyAI/ML product marketingStartup experienceInternational market exposureWriting skills

Required

2-6 years of experience, with strong product marketing skills being the most important
Enterprise B2B SaaS experience is strictly required
Track record of executing integrated marketing campaigns from conception to measurement
Experience with event marketing and field activation
Strong proven writing/content skills - you can explain complex technology simply and compellingly
Comfort with ambiguity and ability to build processes from scratch
Willingness to travel quarterly for major industry events

Preferred

Travel industry experience is preferred but not strictly required
Experience marketing AI/ML products
International market exposure
Startup experience, especially in seed/Series A stage companies

Benefits

Generous equity package - this is a ground-floor opportunity
Benefits package (health insurance, life insurance, etc…)
Clear path to Head of Marketing
Frequent travel all over the world to conferences, customers, or to our Barcelona office, world-class off-sites

Company

Acai Travel

twittertwitter
company-logo
Acai Travel unleashes the full potential of travel operations with AI-powered automation, for faster and leaner customer service.

Funding

Current Stage
Early Stage
Total Funding
$4.5M
Key Investors
Nauta Capital
2024-11-04Seed· $4.5M

Leadership Team

leader-logo
Riccardo Vittoria
Co-founder and CEO
linkedin
leader-logo
Nathalie Lylock
Head of Customer Experience
linkedin
Company data provided by crunchbase