Haemonetics · 2 days ago
Director Marketing, Americas
Haemonetics is a company dedicated to building a diverse and dynamic work environment. The Director of Marketing for the Americas will lead marketing strategies focused on HCP engagement and market intelligence, collaborating with cross-functional teams to ensure commercial success.
BiotechnologyConsultingHealth CareMedicalMedical Device
Responsibilities
Serve as the downstream North America marketing lead and partner with broad group of cross-functional colleagues to define and implement a marketing strategy to ensure commercial success
Manage HCP marketing team and drive initiatives and interactions with opinion leaders, leading advisory boards, and overseeing speaker bureaus and congress planning
Develop market insights including but not limited to competitive landscape, market trends and growth drivers, pricing strategies, market access and value delivery
Lead the development and execution of launch plan(s) and deliver on post-launch performance tracking and business insights. Identify commercial business risks or critical issues and recommend innovative customized strategies to mitigate
Partner with Global Product Marketing to gather market insights, conduct VoC and partner across the portfolio to identify and align the needs that differentiate the BMT solutions, including potential M&A
Develop and refine customer segmentation and targeting, including market assessments for strategic planning and AOP
Collaborate with Global Product Marketing and Market-Engagement Services on the product positioning and messages, development of a branded campaign, creation of end user personas and promotional KPIs
Qualification
Required
10+ years marketing experience in biotech, pharmaceutical or other areas of life sciences, with a proven record of high performance and consistent results
Life sciences' product in-line marketing and launch/product commercialization experience are required
Must have strong social skills, maturity, and be capable of presenting ideas and concepts to a diverse range of individuals
Excellence in additional professional competencies including collaborative and cross functional problem solving and communications, innovative thinking, sense of urgency, and a passion for helping patients and their communities are critical
Bachelor's degree required
Preferred
Previous IVT experience in a marketing, sales and product management role strongly preferred
MBA or additional education in life sciences discipline preferred
Benefits
401(k) with up to a 6% employer match and no vesting period
Employee stock purchase plan
Flexible time off for salaried employees
Accrual of three to five weeks’ vacation annually (based on tenure)
Accrual of up to 64 hours (annually) of paid sick time
Paid and/or floating holidays
Parental leave
Short- and long-term disability insurance
Tuition reimbursement
Health and welfare benefits
Company
Haemonetics
Haemonetics is a global medical technology company that provides Blood Management and Interventional Technologies.
Funding
Current Stage
Public CompanyTotal Funding
$1.75B2024-05-21Post Ipo Debt· $600M
2021-03-01Post Ipo Equity· $435M
2019-05-23Post Ipo Equity· $10M
Leadership Team
Recent News
Silicon Republic
2026-01-14
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