Apply on Employer Site

Haemonetics · 1 hour ago

Director Marketing, Americas

Boston, MA

Full-time

Onsite

Director/Executive

$146K/yr - $197K/yr

10+ years exp

Haemonetics is a company focused on Blood Management Technologies, seeking a Director of Marketing for the Americas. This role is pivotal in developing marketing strategies, managing the HCP marketing team, and ensuring commercial success through collaboration with cross-functional teams.

BiotechnologyConsultingHealth CareMedicalMedical Device

Responsibilities

Serve as the downstream North America marketing lead and partner with broad group of cross-functional colleagues to define and implement a marketing strategy to ensure commercial success

Manage HCP marketing team and drive initiatives and interactions with opinion leaders, leading advisory boards, and overseeing speaker bureaus and congress planning

Develop market insights including but not limited to competitive landscape, market trends and growth drivers, pricing strategies, market access and value delivery

Lead the development and execution of launch plan(s) and deliver on post-launch performance tracking and business insights. Identify commercial business risks or critical issues and recommend innovative customized strategies to mitigate

Partner with Global Product Marketing to gather market insights, conduct VoC and partner across the portfolio to identify and align the needs that differentiate the BMT solutions, including potential M&A

Develop and refine customer segmentation and targeting, including market assessments for strategic planning and AOP

Collaborate with Global Product Marketing and Market-Engagement Services on the product positioning and messages, development of a branded campaign, creation of end user personas and promotional KPIs

Qualification

HCP marketingMarket insightsLaunch plan executionProduct commercializationMarket segmentationDigital marketingLife sciences experienceInnovative mindsetMBA preferredLeadership skillsInterpersonal skillsCritical thinkingCollaboration

Required

10+ years marketing experience in biotech, pharmaceutical or other areas of life sciences, with a proven record of high performance and consistent results

Life sciences' product in-line marketing and launch/product commercialization experience are required

Must have strong social skills, maturity, and be capable of presenting ideas and concepts to a diverse range of individuals

Excellence in additional professional competencies including collaborative and cross functional problem solving and communications, innovative thinking, sense of urgency, and a passion for helping patients and their communities are critical

Bachelor's degree required

Exceptional leadership and interpersonal skills with the ability to effectively engage, influence, and develop across cross-functional teams

Broad product-commercialization/marketing acumen including all aspects of HCP marketing, sales execution, market forecasting, external campaign management, demand generation, market segmentation, digital marketing, strategy development and competitor assessment

Extraordinary skills in critical thinking including observation, analysis, being able to succinctly articulate a problem and identify a solution[s]. Have the ability to conduct investigative analyses for a given issue and lead a team to developing a solution/conclusion in an efficient and effective manner

Relentless prioritizes business and commercial strategies and works with great sense of urgency and purpose to deliver results through customer-centric innovative marketing channels

Highly organized and ability to effectively manage multiple priorities in a fast-paced environment

Proven ability to successfully launch new technologies in clinical and operational markets

An innovative mindset with the ability to approach situations with a creative and strategic approach ensuring the customer journey and voice is infused throughout