Viridien · 1 month ago
Marketing Technology Manager
Viridien is an advanced technology, digital and Earth data company that pushes the boundaries of science for a more prosperous and sustainable future. They are seeking a Marketing Technology Manager to lead the design, optimization, and integration of their digital marketing technology ecosystem, ensuring alignment with business goals.
EnergyInformation TechnologyOil and GasSoftwareWater
Responsibilities
Own and optimize Viridien’s martech stack and integrations across platforms and vendors
Manage our marketing automation platform, including workflows for lead management and connectors with CRM- (e.g., HubSpot, Salesforce)
Implement tagging, tracking, and multi-channel attribution frameworks (e.g., GA4, GTM, UTMs)
Ensure compliance with data privacy regulations (e.g., GDPR) and internal / best practice data governance policies
Develop and drive a 12-month martech roadmap and track and report on performance against KPIs
Mentor team members and support process standardization
Qualification
Required
Bachelor's degree in marketing, communications, or related field
7+ years of experience in Martech, (B2B preferred)
Proven expertise in managing and integrating: CMS platforms (e.g., Drupal), tag managers (e.g., GTM), and domain/DNS systems, Analytics & UX tools (e.g., GA4, HotJar), Marketing automation (e.g., HubSpot) and CRM platforms (e.g., Salesforce), Performance & SEO tools (e.g., SEMrush, Search Console), Compliance & consent tools (e.g., CookiePro)
Strong understanding of lifecycle data management, automation, and multi-touch attribution
Excellent project management and cross-functional collaboration skills
Company
Viridien
Viridien is a leader in cutting-edge geoscience.
Funding
Current Stage
Public CompanyTotal Funding
$1.04BKey Investors
Onex
2025-03-10Post Ipo Debt· $958.25M
2004-11-05Post Ipo Equity· $85M
1981-01-01IPO
Recent News
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2026-01-12
2026-01-12
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