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IREN · 5 months ago

Social Media and Online Community Manager

San Francisco, CA

Full-time

Hybrid

Mid, Senior Level

CAD$85K/yr - CAD$100K/yr

5+ years exp

IREN is a leading next-generation data center business powering the future with 100% renewable energy. The Social Media & Online Community Manager will elevate IREN’s digital presence, engage technical audiences, and collaborate with various teams to position IREN as a leader in AI infrastructure.

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Responsibilities

Lead IREN’s global social media presence across X (Twitter), LinkedIn, YouTube, Discord, Reddit, and emerging platforms

Develop and manage an editorial calendar that aligns with product launches, events and Investor Relations calendar

Create and publish content that is relevant, insightful, and visually engaging tailored to enterprise, AI-native, and technical audiences

Collaborate with Content Marketing, Product Marketing, Commercial and Investor Relations teams to ensure content consistency and impact

Build and nurture IREN’s technical community through platforms like Discord and Reddit

Launch engagement programs (e.g. AMAs, community spotlights, office hours) to foster trust, connection, and two-way dialogue

Moderate and manage day-to-day community activity to ensure productive and inclusive conversation

Identify and support power users, early adopters, and advocates to drive organic community growth

Define and maintain a consistent brand voice across all digital touchpoints

Ensure messaging aligns with IREN’s strategic narrative

Translate technical updates and roadmap developments into audience-appropriate, commercially relevant content

Track platform analytics, community sentiment, and content performance to inform ongoing strategy

Surface key insights from social and community channels to internal teams (Product, Marketing, Commercial and Investor Relations)

Provide real-time feedback from users and prospects to inform product positioning and customer experience

Support campaigns, launches, event activations, and thought leadership initiatives by amplifying IREN’s presence online

Coordinate with the wider marketing and events teams to extend the reach of content and event moments

Identify opportunities to participate in trending conversations or cultural moments relevant to AI infrastructure and cloud

Qualification

Community engagementTechnical marketingContent strategySocial media managementData analyticsTechnical concept explanationFostering trustWriting skillsSelf-starterCollaborativeFast-paced adaptability