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Beazer Homes · 1 week ago

VP Field Marketing

Atlanta, GA

Full-time

Hybrid

Director/Executive

10+ years exp

Beazer Homes is a well-established homebuilding company with a rich history and a commitment to quality and innovation. The Vice President of Field Marketing will develop and execute regional marketing strategies to enhance brand awareness and drive sales performance, collaborating closely with various teams to ensure effective marketing initiatives tailored to local markets.

Building MaterialCommercial Real EstateConstructionReal Estate

Comp. & Benefits

Responsibilities

Develop and execute the annual marketing plan aligned with corporate and growth objectives, including lead generation, appointment setting, and community visit targets

Build on national customer segments to refine local customer demographic, psychographic, and geographic insights

Lead analysis of the competitive landscape and local housing market trends

Partner with Sales, Product, Finance, and DPs/APs to ensure alignment between marketing initiatives and business objectives across all divisions, driving a unified approach to customer acquisition and retention

Partner with Division President and Finance to optimize the field marketing budget, ensuring fiscal responsibility and maximizing return on investment

Collaborate with Corporate Marketing to adapt and deploy national campaigns locally while ensuring brand consistency and compliance with regulatory standards

Partner with cross-functional teams to implement enhancements that elevate the customer experience, including digital tools, website improvements, and in-community activations. Support the end-to-end customer journey, offering seamless and personalized communication strategies throughout the shopping experience

Oversee the creation and execution of targeted marketing initiatives designed to generate high-quality leads, increase inbound traffic, and drive appointments for each division

Develop and manage community-focused marketing campaigns, including grassroots activations, local partnerships, and events that strengthen brand presence and foster customer loyalty

Partner with Marketing Customer Insights & Experience team to establish key performance indicators (KPIs) for each initiative, track progress, and regularly report on the success of lead generation, traffic growth, and appointment setting activities, adjusting strategies as necessary to meet goals

Lead, inspire, and develop a high-performing field marketing team, ensuring clear objectives, growth opportunities, and alignment with the overall vision of the organization

Qualification

Regional marketing strategiesLead generationSalesforceMarketing automation toolsHomebuyer demographicsCampaign performance metricsCustomer engagementEvent organizationTeam leadership