Anthropologie Weddings · 3 months ago
Anthropologie Paid Social Digital Marketing Specialist
US-PA-Philadelphia
Full-time
Onsite
Mid, Senior Level
3+ years expAnthropologie Weddings is seeking a Paid Social Digital Marketing Specialist to lead the strategic execution of paid social programs. This role involves managing and optimizing paid social campaigns to drive revenue growth and customer acquisition through data-driven insights and performance analysis.
E-CommerceFashionRetailWedding
Responsibilities
Own dynamic product ad paid social campaign strategy, implementation, and optimization across platforms (including Meta, Pinterest) for consideration and conversion objectives
Develop and execute strategies to support acquisition, retention, and brand initiatives
Monitor and optimize campaigns to achieve key performance indicators (KPIs) including ROAS, traffic growth, conversion rate, and customer acquisition
Partner closely with Feedonomics and internal product feed teams to ensure accuracy, optimization, and scalability of feeds for all dynamic campaigns
Create a test and learn strategy for dynamic ad creative across product, division, and category levels
Develop and implement testing frameworks for creative, audience, and bidding strategies, translating results into actionable learnings
Recommend budget reallocations based on performance trends and business needs
Present actionable insights and strategic recommendations to stakeholders across marketing, merchandising, and leadership teams
Stay informed on industry trends, competitor activity, and emerging technologies to inform future strategy
Collaborate with internal teams to ensure campaigns align with business priorities, promotional calendars, and brand moments
Manage, mentor, and support a Paid Social Coordinator in execution, testing, and reporting
Qualification
Required
3-4 years of experience executing or developing paid social marketing strategies and tactics – retail experience is a plus
Deep understanding of dynamic product ads, product feed optimization, and paid social platform algorithms
Proven ability to translate data into actionable insights and strategic recommendations
Must have budget management experience
Experience analyzing channel results and laddering channel insights up to business goals
Proficient in analytics and reporting tools with advanced Excel skills
Experience across Meta, Pinterest, TikTok, and other paid social platforms
Experience working with Feedonomics or similar product feed management systems
Strong communicator with exceptional attention to detail, organization, and follow-through
Benefits
Medical
Dental
Vision
PTO
Generous employee discounts
Retirement savings
And much more!
Company
Anthropologie Weddings
A wedding destination, exclusively from Anthropologie Anthropologie Weddings is a destination for the bride in search of uniquely beautiful ways to celebrate a uniquely beautiful love story.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase