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Toyota Material Handling · 20 hours ago

Product Marketing Manager – Operator Assist

Greene, NY

Full-time

Hybrid

Mid, Senior Level

$94K/yr - $120K/yr

6+ years exp

Toyota Material Handling North America (TMHNA) is seeking a passionate and dedicated Product Marketing Manager for Operator Assist. This role involves developing innovative marketing strategies, leading cross-functional collaboration, and driving market research to enhance TMHNA's market position and profitability.

Autonomous VehiclesIndustrialIndustrial AutomationIndustrial ManufacturingManufacturing

Responsibilities

Leverage deep marketing intelligence and competitive insights to craft dynamic strategies that enhance TMHNA’s market position

Champion customer-driven decision-making by translating industry trends, primary and secondary research, and real-world applications into actionable initiatives

Conceptualize and drive primary market research to better understand the marketplace and customer needs, as needed

Lead Cross-functional collaboration with product management, dealers, and sales teams to craft compelling messaging, differentiated value propositions, and product positioning for target industries and applications

Drive strategic alignment between product roadmaps, pricing strategies, and market demands to maximize profitability and growth

Translate technical details and capabilities into engaging and compelling outcome-oriented product messaging and positioning

Achieve market share and profitability targets by leading the development and alignment of product focused commercialization efforts

Oversee and lead the execution of integrated product launches, guiding teams through successful implementation in coordination with the Launch Specialist

Work with customers to build case studies to support selling efforts

Partner with Digital Marketing and Marketing Communications to establish and execute digital strategies that drive engagement and lead generation

Forge strong relationships with all enterprise partners to obtain critical feedback to drive continuous improvement

Partner with internal and external resources to build messaging and content, engaging our target audience

Provide the core ideas for creating content and write clear, compelling copy and value proposition for collateral and sales tools

Plan and execute effective demand generation strategies. Work with overall enterprise to ensure campaigns are aligned with other initiatives

Empower our Solutions and Support Centers (S&SCs) and national account managers to accurately articulate product messaging and value proposition through sales enablement and asset development

Identify the product features to spotlight and empower the sales team with clear, outcome-based value propositions

Shape and amplify TMHNA’s industry influence through thought leadership, PR initiatives, speaking engagements, and digital content strategies

Develop or strengthen partnerships with key industry influencers and strategic allies to expand TMHNA’s market reach

Promote our products through analyst relations, trade shows, webinars, customer meetings, and other customer-facing events, such as customer visits

Qualification

Marketing StrategyMarket ResearchSales EnablementDigital MarketingManufacturing Industry KnowledgeProject ManagementAnalytical SkillsMicrosoft Office SuiteCommunication SkillsInterpersonal SkillsAttention to Detail

Required

Bachelor's degree in a related field (i.e., marketing, product management) is required

6 Years plus of broad experience in a marketing, finance, business, or analytical role is required

Must be able to work in a demanding environment and successfully manage multiple projects simultaneously

Proficient with Microsoft Office Suite

Proficient with project management software/tools and Microsoft Office

Preferred

Manufacturing Industry Knowledge

Excellent interpersonal, verbal, and written communication skills to influence and negotiate with others to resolve difficult problems that can affect long-term relationships with customers

Attention to detail and analytical skills to understand and interpret complex data

Benefits

Competitive Salary

Generous Paid Time Off and 13 Paid Holidays

Affordable Medical plans and no-cost Dental & Vision options

100% 401(k) match up to 6%

Company-Paid Life Insurance, Short-Term Disability, and Long-Term Disability

Tuition Assistance Program

Employee Assistance Program (EAP) with access to mental health care, legal support, and financial guidance

Recognition and Kaizen (continuous improvement) Reward Programs

Meaningful opportunities for personal and professional development

Onsite Fitness Center & Occupational Health Clinic

Best in class work culture!

Company

Toyota Material Handling

Glassdoor3.9

Toyota Material Handling offers a full line of material handling products proudly assembled in the United States, including forklifts, reach trucks, order pickers, pallet jacks, container handlers, automated guided vehicles, and tow tractors, along with aerial work platforms, fleet management services, and advanced automation engineering and design.

Founded in 1990

Columbus, Indiana, USA

1001-5000 employees