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Lightricks · 4 days ago

Creative Director, LTX

New York, United States

Full-time

Onsite

Director/Executive

$225K/yr - $270K/yr

8+ years exp

Lightricks is an AI-first company creating next-generation content creation technology. They are seeking a passionate and visionary Creative Director to lead the visual identity and brand experience of LTX, defining how the world perceives a product at the cutting edge of design and AI innovation.

Consumer SoftwareContentMobile AppsPhoto EditingSocial Network

Responsibilities

Define and lead the creative direction and visual language for LTX across product, brand, and storytelling touchpoints

Establish a cohesive, evolving brand identity that reflects innovation, elegance, and creative freedom - a visual expression of the company’s purpose and technology

Partner closely with product, research, and engineering teams to explore new design capabilities within the LTX-2 model and future AI-driven features - transforming technical innovation into inspiring visual expression

Stay hands-on in the creative process - designing, prototyping, and iterating on visuals that showcase the creative potential of LTX’s tools

Build, mentor, and inspire a multidisciplinary creative team. Shape its culture, refine its processes, and set the standards for visual excellence across the organization

Collaborate with company leadership to align the creative vision with product strategy, long-term brand growth, and the company’s broader creative mission

Qualification

Creative directionVisual identityDesign systemsFigmaAdobe Creative SuiteAI3D design toolsTechnical curiosityCollaborationMentoring

Required

You are an experienced creative leader with 8+ years of shaping visual identity and creative direction across digital brands, products, or storytelling platforms

You bring both the aesthetic sensitivity of a designer and the strategic clarity of a brand architect - able to translate a company's vision into a unified and inspiring visual language

You are deeply fluent in design - with impeccable taste, mastery of visual fundamentals, and a broad cultural sensibility spanning art, film, photography, graphic design, and emerging media

You set and maintain a high bar for visual excellence, inspiring others to reach it

You think systemically - building and evolving brand guidelines, creative frameworks, and scalable design systems that empower teams across disciplines while keeping the brand's voice consistent and distinct

You're technically fluent and creatively fearless - deeply curious about the intersection of design, technology, and storytelling

You understand how AI, generative design, and creative technology are reshaping the craft, and you've worked hands-on with modern design and production tools to explore what's next

You can speak the language of engineers, understand workflows, and turn technological capabilities into expressive visual directions

You're a collaborative partner to product, marketing, and leadership - able to distill complex ideas into clear, expressive creative direction that aligns teams and moves audiences

You lead by doing. You combine vision with craft, guiding others through example and pushing the boundaries of what the brand can express

Proficient in Figma, Adobe Creative Suite, and modern AI and 3D design tools