Liberty Brands · 2 months ago
Growth & Marketing Analyst (E-Commerce)
Las Vegas, NV
Full-time
Onsite
Mid, Senior Level
$100K/yr - $120K/yr
5+ years expLiberty Brands is a rapidly expanding startup focused on conservative tech, news, and e-commerce platforms. As a Growth & Marketing Analyst, you will leverage data to drive profitability and marketing strategies, ensuring optimal allocation of resources for subscriber growth and overall business performance.
Online Media
Responsibilities
Daily, meticulous review of ad set profitability against critical cost-per-subscriber (CPS) breakeven goals (e.g., 5-day, 33-day, 61-day)
Conduct deep-dive analyses on both high-performing and underperforming ad sets, uncovering precise root causes and providing clear, actionable solutions for optimization and scale. This includes detailed examination of post-purchase funnels and post-conversion behavior
Formulate expert recommendations on ad set scaling strategies – how fast, by how much, and considering variables like the learning phase, CPS, overall profitability, and time-sensitive campaigns
Develop and rigorously maintain a dynamic "cash-flow breakeven" model for each product, setting accurate target CPS for all cohorts and continually updating with evolving churn and revenue data
Be the definitive authority on the overall profitability of our marketing spend, subscriber growth, and churn mechanics, advising on the most profitable allocation of limited cash flow for reinvestment
Create and manage a sophisticated "cash-flow cohort panel" to precisely track money outflows and expected returns based on CPS, billing frequency, trial periods, churn, and initial product purchases
Inform broader management decisions on inventory and logistics by understanding profitability across all sales channels (e.g., Meta, Google, Shopify, TikTok Shop, Amazon) and their impact on company cash flow
Regularly audit Meta and Google advertising accounts to proactively identify and resolve systemic issues, tracking discrepancies, and suboptimal campaign setups
Collaborate with the marketing team (from an analytical perspective) to ensure campaign configurations (targeting, exclusions, placements) and tracking setups (e.g., valuing free-trial sign-ups appropriately in Google Ads) are optimized for algorithmic learning and accurate reporting
Scrutinize Shopify data and our entire automated funnel (forms, emails) to uncover vulnerabilities like lost traffic or other performance inhibitors, advising on precise corrections
Continuously review all factors influencing our marketing and subscription business model to identify systemic improvement opportunities – from subscriber renewals and churn reduction to card declines, website conversion rate optimization, and email marketing enhancements. You'll illuminate issues and solutions that drive significant impact, like finding a 4% renewal improvement
Translate complex analytical findings, calculations, and strategic recommendations into clear, compelling, and actionable insights for marketing and management, using plain English and intuitive visualizations
Develop and maintain robust weekly cadence reports and comprehensive monthly marketing reports, detailing spend, cash return, projected income, and other vital analytics, ensuring all data is securely stored for future audits
Qualification
Required
5+ years as a Strategic Growth Analyst, Marketing Analyst, or similar role, with deep, hands-on expertise in subscription-based business models
Advanced proficiency with Meta Ads and Google Ads data
Expert-level experience with Shopify analytics
Exceptional ability to perform detailed profitability analysis, cash flow modeling, and cohort analysis
Meticulous attention to detail that ensures unwavering accuracy
An innate understanding of the intricate mechanics of subscription marketing
Outstanding verbal and written communication skills
Demonstrated ability to simplify complex financial and analytical concepts for diverse audiences
Naturally curious, constantly seeking improvements
Comfortable thriving in a fast-paced, data-rich environment where daily adjustments are the norm
Medium-to-high understanding of the Republican political environment, its trends, and humor, coupled with strong support for it
Benefits
Market-leading compensation and comprehensive health benefits
Unlimited PTO to support your well-being and recharge
Direct guidance and mentorship from successful industry veterans and founders
An exciting Las Vegas office complete with complimentary food, drinks, and a great team spirit
Significant opportunities for career advancement in a rapidly expanding startup where early contributions are highly valued and recognized
The chance to make a profound, tangible impact on platforms that reach millions and challenge the status quo.
Company
Liberty Brands
Our founder is a popular conservative influencer and entrepreneur whose pro-America companies reach tens of millions of people and earn billions of views every year.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase