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Hunch · 2 months ago

Content Marketer

New York, United States

Full-time

Onsite

New Grad, Entry Level

Hunch is an opinion based dating app that helps users find meaningful connections through a powerful AI-engine. The Content Marketer will own campaigns end-to-end, create engaging content, and build partnerships with local creators to enhance the brand's reach and resonate with the target audience.

ChatbotInformation and Communications Technology (ICT)Social MediaSocial Network

Growth Opportunities

Responsibilities

Own campaigns end-to-end: From trend-spotting to production to launch, you’ll drive creative campaigns, not just post content

Be a creator yourself: Shoot and edit TikToks, Reels, Shorts - leading from the front with a hands-on approach

Bridge online + offline: Blend content with NYC nightlife, party, and meetup scenes to spark conversations and IRL connections

Think outcome-first: Measure success in engagement, reach, and activations (e.g., “grow NYC community sign-ups by 10%”), not just vanity metrics

Tell the Hunch story: Evolve our brand voice so it resonates with the 22-26 year olds - fun, sharp, and authentic

Engage creators: Partner with local voices, micro-influencers, and communities to expand Hunch’s reach

Qualification

TikTok content creationTrend analysisEngagement measurementPartnership buildingMulti-channel contentOutcome orientationCreator mindsetCultural understandingHands-on executionCollaboration

Required

Creator mindset: Deep in the TikTok ecosystem - posting, consuming, analyzing trends daily

Pulse on culture: Strong understanding of Gen Z humor, dating culture, and NYC party/meetup scene

Hands-on execution: Comfortable in front of and behind the camera, from idea to final cut

Outcome orientation: Bias for campaigns that drive real engagement, not just impressions

Collaboration: Willingness to work across teams and adapt fast in a startup environment

Preferred

Experience in consumer social, dating, or nightlife industries

Track record of building partnerships with creators/influencers

Multi-channel content experience beyond TikTok/IG

Benefits

Competitive pay along with an annual performance-linked incentive (PLI)

Work Culture: At Hunch we take our work seriously but don’t take ourselves too seriously. Everyone is encouraged to think as owners and not renters, and we prefer to let builders build, empowering people to pursue independent ideas.

Impact: Your work will shape the future of social engagement and connect people around the world.

Collaboration: Join a diverse team of creative minds and be part of a supportive community.

Growth: We invest in your development and provide opportunities for continuous learning.

Backed by Global Investors: Hunch is a Series A funded startup, backed by Hashed, AlphaWave, Brevan Howard and Polygon Studios

Experienced Leadership: Hunch is founded by a trio of industry veterans - Ish Goel (CEO), Nitika Goel (CPO), and Kartic Rakhra (CMO) - serial entrepreneurs with the last exit from Nexus Mutual, a web3 consumer-tech startup.