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Security Service Federal Credit Union · 17 hours ago

Sr. Digital Media Specialist

United States

Full-time

Remote

Senior Level

5+ years exp

Security Service Federal Credit Union is seeking a Senior Digital Media Specialist to lead and implement a comprehensive cross-channel digital media strategy. This role involves overseeing daily digital media activities, optimizing performance outcomes, managing relationships with third-party agencies, and conducting competitive analysis to inform digital marketing efforts.

Financial Services

Growth Opportunities

Responsibilities

Lead and implement a comprehensive cross-channel digital media strategy

Oversee the planning and execution of daily digital media activities across various platforms and channels

Leverage cross-channel insights to optimize performance outcomes

Monitor and report on the impact of digital marketing efforts

Use data-driven insights to make adjustments and improve campaign performance

Manage relationships with third-party digital agency to ensure effective coordination, successful execution and desirable results from paid media investments

Monitor the digital media budget and confirm that agency spend aligns with plan

Collaborate with various teams to align strategies and ensure effective execution

Perform competitive analysis and market research, remaining informed about emerging digital media trends, algorithms, technologies and industry best practices

Complete any other job-related duties needed to help drive our Vision, fulfill our Purpose, and abide by our Organization's Values

Qualification

Digital marketingAnalytics toolsProgrammatic advertisingCampaign managementDigital media platformsSearch marketingSocial media strategiesCommunication skillsProject management

Required

Bachelor's degree in Marketing, Digital Media, Communications, Business, or related field

Experienced in digital marketing, with over five years of practical experience managing and optimizing campaigns focused on social media, programmatic advertising, and paid search marketing

Proficient in analytics tools (e.g., Google Analytics, Adobe Analytics) and advertising platforms (Google Ads, Facebook Ads manager, DV360, The Trade Desk)

Demonstrated expertise in ad operations, digital campaign management, and digital media platforms

Expertise in digital marketing best practices, KPIs, and technology

Skilled in programmatic budgeting and digital buying platforms, enabling execution of effective digital media campaigns

Strong ability to interpret data, draw conclusions and make informed decisions

Effective verbal and written communication skills

Ability to manage multiple tasks, projects, and deadlines in a fast-pace environment

Preferred

Expert knowledge of programmatic advertising channels across video, audio, DOOH, display and native using various buying methodologies (CPM, CPC, CPA)

Expert knowledge of search marketing across paid and organic

Proficient in on-page and off-page optimization, comprehensive keyword research, and effective management of platforms like Google Ads with certification

Deep understanding of digital tracking practices and analytics enablement applicable to SEM/SEO/AEO

Experience developing and executing organic and paid social media strategies across platforms including LinkedIn, Instagram, Facebook, and Twitter

Experience with the management of agency relationships and resources, and the ability to effectively communicate and influence