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Bessemer Trust · 2 months ago

Public Relations and Social Media Associate

New York, NY

Full-time

Hybrid

Entry Level

$80K/yr - $90K/yr

1+ years exp

Bessemer Trust is seeking a highly skilled and motivated Public Relations and Social Media Associate to join a group of talented corporate strategy & communications professionals. This role will involve supporting PR initiatives and social media management, along with monitoring media coverage and conducting research to enhance the firm's visibility.

Financial ServicesWealth Management

Responsibilities

Support PR Initiatives: Assist in coordinating media interviews, distributing press coverage, editing byline articles, and managing PR metrics and agency communications

Social Media Management: Draft, schedule, and publish engaging content across corporate social platforms; maintain the content calendar; ensure timely approvals and alignment with brand voice

Monitoring & Listening: Track media coverage, brand mentions, and flag relevant industry and competitor activity across traditional and social media channels

Research & Trend Analysis: Conduct competitive research, monitor PR and social media trends, and identify opportunities for visibility through media, conferences, or content

Analytics & Reporting: Support tracking and reporting of key PR and social media metrics; analyze performance to inform strategy and improvements

Collaboration & Coordination: Liaise with cross-functional teams (marketing, legal, HR, creative) to ensure content is accurate, timely, and aligned with firm objectives

Crisis & Issues Support: Help maintain crisis communication playbooks, monitor real-time issues, and support response planning and execution

Administrative & Project Support: Provide general support to coordinate PR/social initiatives, ensuring smooth day-to-day execution

Qualification

Public RelationsSocial Media ManagementWriting & CommunicationAnalytics & ToolsAttention to DetailJudgment & DiscretionWork Ethic & InitiativeTeam SkillsProblem Solving

Required

Bachelor's degree in journalism, communications, public relations, marketing, English, or a related field—or equivalent professional experience

1–3 years of experience in public relations, marketing, or content creation; internship experience considered

Prior work in financial or professional services is a plus

Exceptional writing, editing, and verbal communication skills, with an ability to tailor content for different audiences and platforms

Self-starter, high level of accountability, and a proactive approach to learning and taking ownership

Excellent interpersonal skills with a client-focused mindset; collaborative and comfortable working cross-functionally

Demonstrated professionalism and ability to handle confidential information with discretion

Highly detail-oriented with a commitment to accuracy and quality in fast-paced environments

Creative thinker and problem-solver; adaptable and resourceful under shifting priorities and tight deadlines

Proficient in Microsoft Office, social media platforms, and social media management tools (e.g., Hootsuite); familiarity with analytics tools (e.g., LinkedIn Analytics) and basic reporting