Valley Bank · 2 weeks ago
Marketing Strategist, Commercial
Morristown, NJ
Full-time
Onsite
Senior Level
5+ years expValley Bank is a leading relationship bank built for growth, seeking a dynamic and results-driven commercial marketing strategist. This role will lead and execute marketing strategies for the commercial business, driving brand awareness and supporting sales efforts through innovative marketing campaigns.
Banking
Responsibilities
Develop and implement comprehensive marketing strategies that align with business objectives and sales targets
Plan and execute multi-channel marketing initiatives, including digital marketing, print media, website content development, social media presence, email marketing campaigns, CRM tools, and more
Ensure consistent brand messaging across all platforms and marketing materials
Collaborate with design teams to produce high-quality marketing collateral
Monitor and analyze campaign performance and adjust strategies as necessary
Coordinate with Internal and external teams around initiation and development of strategic marketing campaigns
Manage the overall focused portfolio of campaigns and activities to ensure proper prioritization and utilization of appropriate resources
Bring innovative thinking and marketing practices to all marketing activities
Qualification
Required
Proven track record of delivering results in a dynamic, high-growth environment
Strong knowledge of Commercial businesses
Drives toward goals, takes initiative
Strong project management skills, highly organized with the ability adapt to changing business needs and ability to manage multiple moving parts
Ability to work cross functionally with different teams and company stakeholders
Strong communication and collaboration skills
Self-motivated and results-oriented
Strategic thinker with an ability to learn, contribute, and takes full ownership over Seller Support
Experience with advanced analytics and using campaign data and sales data to determine priorities and measure effectiveness
Bachelor's degree in Marketing or Business-related discipline and a minimum of 5 years experience in the marketing field developing marketing plans/campaigns and designing interactive applications and networking platforms
Preferred
MBA degree
Experience in marketing within the finance sector and B2B space
Company
Valley Bank
Valley National Bank is a regional financial institution
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Curt Lang
Chief Banking Officer, New Jersey
Sanjay Sidhwani
Chief Data & Analytics Officer
Recent News
2025-12-02
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2025-11-21
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