Canva · 6 hours ago
Senior B2B Growth Marketing Manager - Organic
San Francisco, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$156K/yr - $241K/yr
10+ years expCanva is redefining how the world experiences design, and they are seeking a Senior B2B Growth Marketing Manager to lead their organic and community-led inbound strategy. This role will focus on driving a multi-channel roadmap across SEO, AEO, community, CRO, and website, aimed at fueling pipeline and awareness for their Business and Enterprise plans.
Artificial Intelligence (AI)Graphic DesignPhoto EditingPublishingSoftwareWeb Design
Responsibilities
Owning the strategy and performance of Canva’s B2B website, collaborating with SEO, content, and digital teams to drive key business metrics
Leading demand capture initiatives across the inbound funnel, using AI and new technologies to increase lead conversion
Scaling community-led growth by growing owned communities and engaging authentically in external networks to boost visibility and buyer intent
Building high-impact organic loops by connecting content, search, and community engagement
Using data to prioritise and plan a global roadmap that aligns cross-functional teams around the highest-impact work
Driving experimentation – from ideation to launch – to identify scalable, repeatable growth levers
Aligning closely with ops, sales, and MarTech to ensure website strategy supports broader funnel performance
Establishing the infrastructure, tooling, and playbooks needed to scale inbound programs efficiently
Advocating for resources, managing budgets, and tracking ROI across tooling, content, and innovation
Partnering with data teams to evolve attribution models and uncover new areas for proactive growth
Qualification
Required
10+ years of experience leading organic growth programs across SEO, content, CRO, and website strategy — especially within B2B and SaaS environments
A strong grasp of both foundational and emerging channels like AEO, SEO, web chat, referral marketing, and sales enablement — and know how to connect the dots to drive revenue
Successfully scaled inbound funnels using proven, high-impact marketing tactics that translate into measurable pipeline
Confidence in reporting performance metrics across B2B goals like leads, pipeline, and ARR — and know how to turn data into action
Experience partnering with a range of senior stakeholders and cross-functional teams, translating complex strategies into compelling stories and aligned execution
Ability to bring ideas to life with content strategists, designers, and engineers — and know how to collaborate to get things done
Proficiency in web analytics and use data to speed up decision-making and delivery
Strategic thinker who writes clear, insight-led briefs that align cross-functional teams
Passion for using data to constantly evolve and elevate marketing performance
Benefits
Equity packages - we want our success to be yours too
Health benefits plans to support you and your wellbeing
401(k) retirement plan with company contribution
Inclusive parental leave policy that supports all parents & carers
An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally
Company
Canva
Canva is an online design and visual communication platform that provides design tools for non-designers.
1001-5000 employees
H1B Sponsorship
Canva has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (4)
2023 (1)
2022 (3)
Funding
Current Stage
Late StageTotal Funding
$2.51BKey Investors
FidelityQuadrant Private EquityStack Capital
2025-08-20Secondary Market
2024-10-31Secondary Market
2024-05-02Secondary Market· $328.51M
Leadership Team
Melanie Perkins
CEO & Co-founder
Cameron Adams
Co-founder & Chief Product Officer
Recent News
Crunchbase News
2026-01-06
felicis.com
2025-12-30
Company data provided by crunchbase