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Copado · 1 week ago

Sr Manager, Website Strategy & Operations

New Orleans, LA

Full-time

Onsite

Mid, Senior Level

4+ years exp

Copado is the #1 DevOps Platform for Salesforce and the Cloud, driving digital transformation for over 1,000 innovative brands. The Web Strategy & Operations Senior Manager will be responsible for the strategic vision and management of the website, ensuring it supports brand growth and business objectives while leading a team and collaborating across departments.

CollaborationDeveloper PlatformDeveloper ToolsDevOpsIT ManagementSoftware

Responsibilities

Develop and own the website roadmap, prioritizing initiatives to support Paid, Organic, and Owned channel growth

Drive the long-term vision for the website, ensuring alignment with product roadmap, product marketing content, branding, user experience, and business goals

Own and oversee the website's architecture, ensuring scalability, flexibility, and alignment with business needs and user expectations

Collaborate with stakeholders to design and enhance user journeys for key market segments

Research and propose innovative web strategies to improve website performance and engagement

Provide direct support for front-end development, troubleshooting, and rapid prototyping, especially in CMS tools like Webflow or other relevant platforms

Collaborate closely with designers and developers to implement UI/UX improvements and landing page optimizations

Ensure high-quality execution of visual and interactive design elements across devices and browsers

Use HTML, CSS, and light JavaScript to support agile updates or enhancements when needed

Lead, mentor, and empower the web team, fostering collaboration and accountability

Manage external partners and agencies to ensure high-quality deliverables

Establish and enforce SLAs for web development projects and updates

Oversee the creation and execution of web projects, ensuring on-time delivery and quality outputs

Partner with the Growth Marketing Manager (WEB) to align optimization, SEO and performance efforts with the website’s overall strategy

Work with cross-functional teams (e.g., content, creative, and demand gen) to create cohesive web experiences

Act as the primary liaison for stakeholders, ensuring project requirements and timelines are clear

Define and maintain best practices for web standards, accessibility, and usability

Regularly review and refine the website to ensure it remains cutting-edge, user-friendly, and aligned with business goals

Work with the Website Optimization and Performance Manager to monitor key performance metrics (traffic, engagement, and user satisfaction) to identify areas for improvement

Qualification

Web strategyFront-end developmentUser experience designHTMLCSSJavaScriptProject managementWeb analytics toolsCMS platformsLeadership skillsCommunication skillsTeam management