NeuroPace · 2 weeks ago
Director of Patient Marketing
Mountain View, CA
Full-time
Onsite
Director/Executive
$165K/yr - $185K/yr
8+ years expNeuroPace is a commercial-stage medical device company focused on transforming the lives of people suffering from epilepsy. They are seeking a strategic, patient-centric Director of Patient Marketing to lead the development and execution of integrated marketing strategies that educate, engage, and activate patients and caregivers for their RNS System.
Health CareManufacturingMedical DeviceNeuroscience
Responsibilities
Develop and execute a comprehensive patient marketing strategy to build awareness and drive patient interest and action across the funnel—from initial exposure to treatment decision and RNS System implantation
Build and manage omnichannel campaigns across digital, print, social, and partnership channels tailored to the patient and caregiver journey
Manage our Direct to Consumer patient funnel, creating compelling patient advertisements, collaborating with Digital marketing to strategically target patients, maximize conversion rates along the funnel with the Nurse Navigator team and work closely with sales to guide patients to implant
Oversee creation of high-impact digital and print assets, including patient brochures, testimonial videos, treatment pathway guides, videos and product demos of the RNS System
Ensure all patient-facing content is accessible, empathetic, and scientifically accurate, while maintaining regulatory and brand compliance
Lead the Patient Educator/Nurse Navigator team, responsible for guiding and supporting patients through the awareness, evaluation, and treatment decision-making process
Optimize workflows, engagement tactics, and tools for nurse navigators to improve patient conversion and retention
Monitor and analyze conversion metrics from awareness to evaluation to implant, using data to refine patient engagement strategies
Collaborate closely with Regulatory, Legal, Clinical, Sales, Medical Affairs, and HCP Marketing teams to ensure consistency, compliance, and strategic alignment
Champion the patient voice internally to inform messaging, product design, and support initiatives
Leverage market research, patient segmentation, and digital analytics to uncover insights and optimize messaging and engagement strategies
Track KPIs related to patient marketing performance and navigator team effectiveness, providing regular updates to executive stakeholders
Manage patient marketing budget, including agency partners, vendors, and content production
Ensure efficient use of resources and strong ROI across campaigns and initiatives
Qualification
Required
Bachelor's degree (MBA preferred) with 8+ years of experience in healthcare marketing with at least 4 years in patient-facing campaigns; medical device, pharmaceutical or neurology experience strongly preferred
Demonstrated success in leading direct-to-patient marketing strategy, content development, and campaign execution
Experience managing or working closely with nurse educator teams, patient access programs, or call centers
Excellent understanding of the patient journey for complex treatment pathways and implantable therapies
Strong leadership skills and experience managing both internal teams and external agencies
Passion for improving lives through education, empathy, and innovation in healthcare
Benefits
Medical, Dental & Vision Insurance
Voluntary Life
401K
RSU
529 plan
ESPP Program
Health & Wellness Program
Generous Paid Time Off plus eleven paid holidays
FSA & Commuter Benefits
Company
NeuroPace
NeuroPace develops and markets implantable devices for the treatment of neurological disorders.
51-200 employees
Funding
Current Stage
Public CompanyTotal Funding
$457.1MKey Investors
MidCap FinancialNational Institutes of HealthAccelmed
2025-06-04Post Ipo Debt· $75M
2025-02-14Post Ipo Equity· $74.8M
2021-06-30Grant· $9.3M
Leadership Team
Joel Becker
President and CEO
Lisa Andrade
Independent Director
Recent News
2026-01-20
2026-01-15
Company data provided by crunchbase