Lead Allies Inc. · 3 months ago
Database Marketing Manager
Hot Springs
Full-time
Onsite
Mid, Senior Level
5+ years expLai is seeking a Database Marketing Manager to oversee the Marketing Database area and manage staff. The role involves developing operational goals, managing database marketing requests, conducting market research, and ensuring compliance with budget and regulatory standards.
ConsultingRecruitingStaffing AgencyTraining
Responsibilities
Responsible for supervising and managing staff in the Marketing Database area
Develops, implements and manages operational goals and monitors achievements of performance and profit objectives
Effectively oversees and is responsible for the database function; ensuring the design, maintenance and implementation of database management systems
Responsible for the data integrity of customer database
Works closely with Director to develop the property’s overall reinvestment strategy
Manages database marketing requests and fulfillment of trackable offer campaigns related, but not limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing mediums
Conducts market research, analyzes gaming industry trends & utilizes local market dynamics as a basis for visioning and designing all direct mail programs
Creates effective and efficient schedules, while maintaining labor costs, meeting staffing objectives and achieving guest satisfaction
Responsible for assisting in the budget process for the department and provides recommendations; ensuring compliance to departmental budget initiatives; reporting budget concerns to manager
Ensures a profitable return on all patron reward programs and ensures database marketing campaigns are delivered on time and on budget
Responsible for tracking expenses related to direct marketing programs
Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs
Ensures customer service standards are followed by all team members and addresses issues as they arise
Responsible for the overall achievement of department customer service goals
Creates and manages direct mail production schedule and calendar
Develops, implements and execute strategies for direct marketing campaigns
Works with creative team to produce direct marketing collateral
Manages relationships with outside vendors to ensure timely, accurate and cost effective production campaigns
Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Executive Management / GM
Maintains strict confidentiality in all departmental and company matters
Qualification
Required
Bachelor's degree (B.A./B.S.) from four-year college or university in marketing, finance or related area; five to ten years progressively more challenging leadership roles in marketing or operations; or equivalent combination of education and experience
Experience in multiple communication channels including direct mail, e-mail and social media required
Person must have 5 plus years marketing database experience in the casino industry
Must have excellent verbal, written, and interpersonal skills
Must have technical proficiency and knowledge in MS Office (Word, Excel & Outlook)
Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner
Ability to write reports, business correspondence, and procedure manuals
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals
Ability to compute rate, ratio, and percent and to draw and interpret bar graphs
Must have demonstrated ability to drive toward results
Must be at least 21 years of age
Preferred
Experience in a highly competitive market preferred
Strong client interface and presentation skills preferred
Company
Lead Allies Inc.
Lead Allies is a ready and able extension of your internal Recruiting or Talent Acquisition Team. We have been in the industry for over 18 years.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Alli Fritts McNeely
Principal & CEO
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