Apply on Employer Site

Scorability · 1 week ago

Social Media and Influencer Manager

Austin, Texas, United States

Full-time

Hybrid

Senior Level

5+ years exp

Scorability is dedicated to enhancing the athlete recruiting process for college coaches through innovative software solutions. They are seeking a Social Media & Influencer Manager to develop and execute social strategies that enhance brand engagement and drive measurable results through both organic and paid campaigns.

RecruitingSoftwareSports

No H1B

Responsibilities

Own and grow Scorability’s social media presence and influencer partnerships, creating content (in partnership with the Marketing team) and campaigns that expand our reach, drive engagement, and turn athletes, coaches, and parents into passionate advocates for our brand

Lead B2B and D2C strategy for unpaid and paid social across all channels including but not limited to X, TikTok, Meta and more to help bring engagement and awareness to Scorability

Manage paid media campaigns, pulling the levers on media spend, targeting, creative, and bid strategy

Manage all paid asset briefs and creative on each platform, ensuring creative and campaigns perform well

Identify key insights through regular analyses of campaigns to determine opportunities, issues, and test opportunities

Recruit and manage relationships with athletes, coaches and other relevant influencers as part of monthly campaigns to drive discovery and demand for Scorability’s offerings

Develop and track influencer analytics, determining level of spend, return, and engagement yielded from influencer campaigns

Manage briefs and recruitment playbook, identifying the influencer strategy that works well for our brand and products

Qualification

Social Media MarketingInfluencer MarketingPaid Media CampaignsAnalytical SkillsContent DevelopmentPersuasive WritingCross-functional Collaboration

Required

5–8 years of experience leading social media and influencer programs at a growing company (B2B and/or D2C required, both preferred)

Proven track record managing paid social campaigns across major platforms (Meta, X, TikTok, LinkedIn, YouTube) with measurable impact on engagement, awareness, and conversions

Hands-on experience developing and executing end-to-end social strategies, including content planning, paid media optimization, and audience targeting

Demonstrated ability to manage influencer marketing programs, including recruiting, negotiating, and building long-term relationships with creators, athletes, or brand advocates

Strong analytical skills with experience interpreting campaign data, identifying trends, and making data-driven recommendations to optimize performance

Experience managing creative development and assets across platforms, ensuring alignment with brand and campaign goals

Skilled at developing influencer briefs, recruitment playbooks, and reporting frameworks to measure ROI and engagement

Excellent cross-functional collaboration skills, working closely with product, marketing, and creative teams to drive brand growth

Proficient in writing persuasive, social optimized content that aligns with a brand voice