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Horizontal Digital · 5 months ago

Senior Analytics Consultant (FTE)

St. Louis Park, Minnesota, United States

Full-time

Hybrid

Mid, Senior Level

$125K/yr - $150K/yr

7+ years exp

Horizontal Digital is a digital consultancy focused on enhancing customer experiences for Fortune 500 companies. The Senior Analytics Consultant will work with cross-functional teams to develop consumer and brand insights, driving enriched customer experiences and increased revenue.

AnalyticsCRMData IntegrationDigital MarketingMarketingStaffing AgencyUX DesignWeb Design

Responsibilities

Develop data-advised business insights using a variety of techniques including requirements gathering, use case definition, data profiling, data analysis, statistical analysis, predictive modeling, data visualization, and data storytelling

Lead configuration of analytics and dashboard platforms such as Google Analytics, Google Tag Manager, Looker Studio, and Adobe Analytics

Develop solutions using modern data analysis, modeling, enrichment, and visualization tools such as Looker Studio, Power BI, Tableau and Salesforce Marketing Cloud Intelligence and CRM Analytics

Define logical data models and develop the required supporting data architecture (e.g., reporting aggregates, data layer)

Document and analyze client requirements, providing design and solution options and recommendations

Manage client expectations by identifying and communicating risks and tradeoffs in partnership with the project manager and other cross-functional team members

Articulate and socialize capabilities, offerings, and the value proposition of the digital analytics function

Contribute to thought leadership including development of intellectual capital as well as speaking roles at internal and external events

Participate in business development activities contributing to scope refinement, estimations, and proposal responses

Stay current on emerging trends and technical certifications while upskilling colleagues both formally and informally on the digital analytics landscape

Model leadership and provide data related subject matter expertise to teams across the organization

Qualification

Google AnalyticsData visualizationPredictive modelingAdobe AnalyticsPower BITableauData analysisClient engagementEmpathyCommunication skillsCollaborationLeadership

Required

7+ years of client-facing consulting/professional services experience

7+ years of experience designing and implementing analytics solutions with an emphasis on Google Analytics; knowledge in Adobe Analytics is a plus

At least 5 years configuring Google Analytics 4 and Google Tag Manager with experience in visualization tools such as Power BI, Looker Studio, and Tableau

Experience developing comprehensive measurement strategies and aligning analytics implementations to enable effective reporting on defined OKRs, KPIs and related metrics

Experience in developing business requirements and creating detailed functional specifications and other documentation, such as digital analytics metrics and KPIs, visual analytics stories, and use cases

Demonstrated success working in a collaborative environment designing scalable solutions to meet client business needs

Experience in strategy-to-implementation programs related to Customer Data Platforms (CDP) and digital analytics

Experience developing and implementing experimentation frameworks (A/B and multivariate testing, conversion rate optimization), and implementing testing tactics

Bachelor's degree in marketing, economics, mathematics, or technical specialty