AppLovin · 2 months ago
Measurement Analyst
Palo Alto, CA
Full-time
Onsite
Mid Level
$107K/yr - $161K/yrAppLovin is a technology company that provides software and AI solutions to help businesses connect with their ideal customers. The Measurement Analyst will play a crucial role in analyzing data and metrics to uncover actionable insights that drive business and marketing decisions, collaborating closely with various teams to refine methodologies and interpret results.
AdvertisingDeveloper ToolsMobileMobile Apps
Responsibilities
Investigate performance metrics across platform and 3rd-party measurement systems to identify inconsistencies, uncover insights, and drive clarity
Analyze data using SQL and Python (pandas, numpy, sklearn, matplotlib) to extract trends and inform business decisions
Synthesize complex data into clear, actionable insights and communicate them effectively across technical and non-technical audiences
Develop a strong understanding of advertising and commerce ecosystems, including conversion tracking, attribution, media mix modeling and incrementality
Partner with internal and external stakeholders to design and evaluate incrementality tests, and to interpret results and insights from MMM, MTA, brand lift, post-purchase studies, and other measurement frameworks
Ask critical questions, challenge assumptions, and continuously refine the metrics and frameworks used for evaluating performance and provide guidance to advertisers on their learning agendas
Build tracking frameworks to monitor test performance and campaign outcomes; follow up and follow through with advertisers and partners to ensure best-practice setup, proper tracking, and adoption of key learnings
Collaborate cross-functionally to translate analytical findings into business strategies that improve campaign effectiveness and advertiser ROI
Qualification
Required
Strong SQL skills and experience with large-scale data manipulation
Thorough understanding of data structures
Proficiency with Python for data analysis (pandas, numpy, sklearn, matplotlib)
Significant experience in data analysis in an online environment, with direct exposure to scoping and executing analytical projects end-to-end
Strong communication skills and ability to translate analytical findings into clear business recommendations
Highly curious and detail-oriented, with an investigative mindset and comfort working with messy or incomplete data
Demonstrated ability to manage competing priorities and deliver results in a fast-paced environment
Collaborative and flexible team player who takes initiative and drives continuous improvement
Preferred
Experience in advertising, digital marketing, or eCommerce analytics
Demonstrated ability to apply AI techniques to marketing measurement challenges
Hands-on experience with R (for data analysis or modeling) is a plus
Benefits
Equity
Dental
Vision
Other benefits
Company
AppLovin
AppLovin makes technologies that help businesses of every size connect to their ideal customers.
Founded in 2012
501-1000 employees
H1B Sponsorship
AppLovin has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (29)
2024 (21)
2023 (25)
2022 (29)
2021 (13)
2020 (11)
Funding
Current Stage
Public CompanyTotal Funding
$5.12BKey Investors
GQGKohlberg Kravis RobertsOrient Hontai Capital
2024-11-20Post Ipo Debt· $3.55B
2024-02-29Post Ipo Secondary
2023-08-14Post Ipo Secondary
Leadership Team
Adam Foroughi
CEO, Co-Founder AppLovin Corporation
Herald Chen
Board Member/ Advisor to the CEO
Recent News
The Motley Fool
2026-01-11
The Motley Fool
2026-01-11
Company data provided by crunchbase