Primary Arms, LLC · 1 week ago
National Sales Manager
Houston, TX
Full-time
Hybrid
Senior Level
7+ years expPrimary Arms, LLC is a leader in precision optics, known for delivering innovation and performance in their products. The National Sales Manager is responsible for leading the U.S. commercial sales strategy, managing national accounts, and driving sales performance through strategic planning and team leadership.
Retail
Responsibilities
Partner with the VP of Optics to develop and refine national commercial sales targets
Lead the U.S. commercial sales team, establishing accountability and performance culture
Monitor team KPIs and territory performance to ensure revenue goals are achieved or exceeded
Drive execution of the commercial go-to-market plan across all assigned channels
Serve as the primary point of contact for all U.S. commercial accounts and buy group partners
Negotiate pricing programs, trade terms, and promotional opportunities
Build long-term relationships that strengthen Primary Arms’ market position and partner loyalty
Develop and maintain a national sales plan that aligns with corporate goals and growth targets
Collaborate cross-functionally with marketing, operations, finance, and product teams to support campaigns, new product launches, and inventory alignment
Deliver detailed sales forecasts, reporting, and territory performance analysis to the VP of Optics
Manage the commercial sales operating budget, including team travel, events, and trade shows
Oversee sales team travel schedules to ensure regional coverage and customer engagement
Represent Primary Arms at major industry events, buy group summits, and customer visits
Recruit, train, and retain high-performing sales professionals
Foster a collaborative, performance-driven team culture focused on results and growth
Support team development through regular coaching, goal setting, and strategic alignment
Qualification
Required
7+ years of experience in commercial sales leadership within the optics, sporting goods, firearms, or outdoor industries
Proven success managing national retail accounts and buy group partnerships
Strong leadership, negotiation, forecasting, and communication skills
Willingness and ability to travel extensively throughout the United States (up to 60%)
Preferred
Bachelor's degree in Business, Marketing, or related field preferred
MBA a plus
Strategic mindset with a hands-on leadership style
Proficiency in CRM tools, Microsoft Office Suite, and ERP systems (NetSuite experience a plus)
Passion for the optics industry and the 2A community
Benefits
Full benefits: health, dental, vision, 401(k) with match
Employee discounts and access to industry-leading products
Culture of growth, innovation, and tactical excellence
Company
Primary Arms, LLC
Primary Arms is a retail company offering weapon parts and accessories.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Marshall Lerner
CEO
Andy C.
Brand/Partnership Marketing Manager
Recent News
bloomberglaw.com
2025-09-17
Company data provided by crunchbase